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Since this blog feeds into 21 websites I control, content in the blog is meant to appeal not only to people but to search engines. The mantra of SEO is “content is king” but the content doesn’t actually have to make much sense in many cases. It does need to include keywords and relevant keyword phrases to create search engine relevance.
Recently I noticed that a Veretekk website I promote was showing up on the first page of Google one minute and vanishing the next. A fluke? Perhaps. This particular website deals with |free doorway pages| and in fact the content of this blog in included in the site. This creates the impression (and reality) of constantly changing content.
The website is FreePage which is a useful way to throw up free doorway pages pointing at whatever we want them to point at. By “pointing” I mean “linking”. So the theory is more or less thus:
a) Build a |free doorway page| with a |Veretekk system| or, better yet, |Web Traffic Connection|, and have it point at your website. The free page may in fact include keywords and phrases which never appear on the website it points to.
b) A press release is created including the same relevant keywords and phrases. Press releases, if not to badly written, get a lot of search engine attention and some traffic. By pointing the PR at the free page we build consistency in content and this is attractive to the Search Engines.
|Free doorway pages| are sometimes debated. Some SEO specialists think they don’t work but I think that they do work, but not as well as they once did. It is definitely true that doorway pages will not get your site banned from the engines. Free-page can be used to create |lead generation pages| or |lead capture pages| as well.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
