Reading time: 3 – 5 minutes
Thinking is hard. That’s why people don’t want to do it. Thinking
is demanding and can be draining – and in fact many of our Buyers
are looking for solutions that absolve them of the responsibility
to think for themselves!
When I was younger I was a hand-crafter of all sorts of goods. It
was fun to make stuff… but selling it and getting a good price was
a serious challenge for me. Eventually I woke up and realized that
I was marketing goods to people who didn’t have much disposable
income so when they chose to buy from me they were eliminating
all sorts of other buying options.
This reframed the whole equation of what I wanted my business
activities to be built around. Eventually I came to a simple, almost
brutal formula:
- Find Buyers and sell to them at a high profit.
The information-marketing business is ideal for this. Eventually
as a learned more and more about that business I became
more passionate about the business itself – even if the product
was inherently less interesting than custom-made craft products.
The R.esearch part of it is the toughest in many ways because
you or I will have a lot of great ideas that are just to difficult to
find profitable buyers for.
It’s easy to fall “in love” with our own ideas or products and pour
time and money into them long after we should have realized that
the market is unreachable (at a profit) with our resources.
Many markets are difficult to reach and sell to. Also don’t get
into thinking that you can reach every market on the internet – you
can’t. For some things, craft items in particular, it’s way easier
to sell them in person than from a website. Most people need a
tactile experience of some kind to make a buying decision with
hand-crafted goods.
You may find me obsessed with hand-crafted stuff… after all we
live in a world filled with manufactured commodities – cel phones,
ipods, automobiles, kitchen appliances… yet there is no substitute
for craftsmanship in fitting a house with wooden trim. If you want
to live in a world of plastic – fine… but for me and many others
the good life is to be in nature and have goods made from natural
materials.
When you become wealthy (and you will, won’t you?) will you live in
a world of plastic and metal – atop a skyscraper? Or will your
dwelling be decorated with wood and other natural materials? There
is no right or wrong answer – It’s just that there is a good chance
than you like me would choose to have handmade things around you
because they simply feel good to have around.
YET…
If we are marketing online we owe it to ourselves to make sure that
what we offer serves compelling needs and greeds in our target market.
This is the unpleasant reality of it. People won’t buy unless they have
an intense ITCH to scratch and our offering strikes them as a way to
scratch it easily.
Many, many products that may seem fascinating to sell just don’t
scratch the itch in enough easily reached people to be massively
profitable…. and if you are in business you might as well shoot for
the low hanging fruit – the massively profitable products that can
be sold to an easily reached market.
Here’s the link to the Million Dollar Marketing Course:
http://zerodollarmarketer.com/milliondol
P.S. remember your purchase will be credited in full to the
purchase of a jaguar Gold or Platinum System.
What is Jaguar? learn more – http://jaguar-ms.com
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
