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Reading time: 2 – 2 minutes The new economy is a competitive place and you’ll have to be a marketer in order not to be marginalized by the marketplace. In brief: If you cannot market and sell your ideas to your employers and colleagues, you’ll be exploited and under-paid. Fifty years ago, giant corporations offered a lifetime [...] Reading time: 2 – 4 minutes There are a bunch of lists out there of the best books on writing copy. I’ve read a whole bunch of books on copywriting, many several times. My opinion is that different books may help you at different stages of skill development. For example – “Breakthrough Advertising” will probably be over [...]
Reading time: 2 – 4 minutes Writers have to write A LOT to get good. Talent and intelligence may play a roll in writing skill, but I believe effective writing is a learned skill like any other. You have to practice a lot to be at the pro level. Today’s consumers are over-communicated to, pressed for time, [...] Reading time: 3 – 4 minutes I have what you might call a flair for writing copy – I don’t think I’m the world’s greatest by any measure but some of it comes more easily to me than it might come to you. The ability to write and communicate well is a fine thing, however it is [...] |    |     | ||||
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