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Marketing For Freelancers and Entrepreneurs - How To Start Selling Your Skills In The New Economy

Reading time: 2 – 2 minutes

The new economy is a competitive place and you’ll have to be a marketer in order not to be marginalized by the marketplace.

In brief: If you cannot market and sell your ideas to your employers and colleagues, you’ll be exploited and under-paid.

Fifty years ago, giant corporations offered a lifetime [...]

Three Essential Persuasive Copywriting Books You Should Have On Hand

Reading time: 2 – 4 minutes

There are a bunch of lists out there of the best books on writing copy.  I’ve read a whole bunch of books on copywriting, many several times.  My opinion is that different books may help you at different stages of skill development.

For example – “Breakthrough Advertising” will probably be over [...]

Niche Super Sleuth

Pinpoint Hungry, High-Profit Markets

HOT!  Discover the exact method marketing pros use to find high-profit niches easily...

  1. How to quickly find out if there are people are ready to spend in your niche - and then exactly how to get them give you money!
  2. The markets that have buyers who simply must spend money - they have no choice...
  3. A huge list of 'buyer' keywords you can quickly exploit so Google gives you more niches than you could use in 10 lifetimes...
  4. And much more in this detailed 129 page niche research method - Learn More

Effective Writing - Getting Through To Today's Overstimulated Consumers

Reading time: 2 – 4 minutes

Writers have to write A LOT to get good.  Talent and intelligence may play a roll in writing skill, but I believe effective writing is a learned skill like any other.  You have to practice a lot to be at the pro level.

Today’s consumers are over-communicated to, pressed  for time, [...]

Is Copywriting the Most Valuable Skill in Online Marketing?

Reading time: 3 – 4 minutes

I have what you might call a flair for writing copy – I don’t think I’m the world’s greatest by any measure but some of it comes more easily to me than it might come to you.

The ability to write and communicate well is a fine thing, however it is [...]

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