Written By Loren Woirhaye, September 15th, 2010
Reading time: 5 – 8 minutes
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Sooner or later, you may come to the conclusion that I am not a safe-n-sane online marketing-expert dude, but really some sort of crazy freak. That’s ok – because from my point of view non-freaky people are a bit dull. If you were to become a client or friend of mine you’d find out sooner or later, so I might as well admit it.
While not in the class of freaky, the truth is I prefer playing guitar and reading fiction to the fussy business of how you make money with all this crazy website stuff, but we all have to make a living, don’t we?
Photo by Lululemon Athletica
Before 4 or 5 years years ago making a lot of money was not high on my priority list at all. Even though I’d been selling on Ebay since 1999, I treated it mostly as a hobby, not a career. It wasn’t that I saw making money as being un-spiritual or bad – I was just involved in stuff where money wasn’t the big criteria.
I was involved in yoga, music, shamanistic “healing work” between the ages of 23 and 35. In fact, I lived in Malibu, 
Written By Loren Woirhaye, May 31st, 2009
Reading time: 5 – 8 minutes
Despite having only recently hung-out my own shingle as a writer-for-hire, I’ve been writing copy for my own business ventures, and learning a thing or two, since at least 1999. Even though my businesses until 2005 or were mostly local concerns (aside from selling old tools on Ebay), I still used copy in ads and promotional materials.
I also learned some hard lessons about how many balls you need to juggle to make it in the hard goods business. Finally I threw in the towel and went into marketing and selling stuff only instead of what I had done before, which was design, customize, manufacture, maintain machinery, pick-up all manner of heavy and awkward materials, advertise, kiss clients’ butts, install stuff, work long hours for low pay, market, write copy, try to sell, network, and generally run myself ragged trying to do it all by myself.
Did someone call me a fool?
Actually I learned a lot. I learned that owning a small business is a lot more complicated than doing the same thing just for pleasure, especially if your business involves working with clients AND physical labor.
Call me stupid. Somehow I thought
Written By Loren Woirhaye, May 22nd, 2009
Reading time: 3 – 5 minutes
I am an advocate of being aggressive in your marketing – relentless.
I am also a champion of being sincere, selling with your values, following your heart.
For most people the words “selling” and “sincerity” are not ones they associate readily.
This is the fault of society, TV, your family and friends who have talked to you from both sides of the mouth your whole life.
If you listen to what a lot of people say about sales and salespeople and marketer you might think we are nothing but liars and thieves.
…and it is true that we’ve all been burned by salespeople who were not straight-up with us – and that can contribute greatly to the notion that salespeople are unethical shysters.
However – carrying such attitudes with you will do more to prevent your happiness, acquisition of wealth, and success in your own business than any other factor.
Yes, the mind can be a terrible things – especially when it is running on a program that is telling us everyday that we are doing something bad. Like trying to sell stuff to make money.
Wait!
That doesn’t sound so bad, does it?
After all, we all need to make money to
