Written By Loren Woirhaye, May 31st, 2009
Reading time: 5 – 8 minutes
Despite having only recently hung-out my own shingle as a writer-for-hire, I’ve been writing copy for my own business ventures, and learning a thing or two, since at least 1999. Even though my businesses until 2005 or were mostly local concerns (aside from selling old tools on Ebay), [...]
Written By Loren Woirhaye, May 22nd, 2009
Reading time: 3 – 5 minutes
I am an advocate of being aggressive in your marketing – relentless.
I am also a champion of being sincere, selling with your values, following your heart.
For most people the words “selling” and “sincerity” are not ones they associate readily.
This is the fault of society, TV, your family and friends who [...]