Written By Loren Woirhaye, August 29th, 2011
Reading time: 4 – 6 minutes
Selling something is the only way to make moolah in the marketing game. Duh, right?
I’d like to take a couple minutes (well, maybe 3) of your time to give you a few tips – stuff that took me years to figure out, distilled to a drinkable, yet buzz-inducing brew.
Here’s how you can:
Adapt the mindset of the best salespeople to your own personal quirks and interests.
Discover how to stop wasting energy marketing what you want to sell and start selling what people want to buy. There’s a subtle, but meaningful difference.
Become a marketing sleuth to locate areas where you can make money with your present skills
Also:
The simple daily way I grow my writing skills, market my services, and blunder into good ideas – all simultaneously – and easily expand them into articles and sellable information products.
Sound good?
Let’s start then.
Writing Is The Core Skill
Marketing is a writer’s game. Even if you market by cold-calling, you still work from a script. All writing is just expression of clear thinking, and effective writing wins the dollars in marketing.
Mindset
I prefer to write mostly about the nuts-and-bolts marketing stuff 
Written By Loren Woirhaye, September 17th, 2010
Reading time: 4 – 7 minutes
Lately there’s some upheaval under my own roof and considerable conflict in my live-in partner’s family and between her and me as well. Everybody’s pretty stressed-out by an unpleasant and costly family-court matter and when folks get stressed out they often look for ways to dump on others to try to get relief . I’m presently working on some things that require me to act very confidently. Call me over-sensitive, but when I’m experiencing conflict at home, it’s hard for me to perform at my best when working with people. Confidence is like standing on a log – you can get knocked-off balance and lose it.
I’m processing these conflicts today, so I went for a walk to get sun in my eyes and on my skin. I live in a big loft on the 4th floor of a converted factory. There are no balconies so I have to go downstairs to get fresh air and so forth. Working as I do with computers, I’m prone to getting absorbed and neglecting to go outside, especially when the weather is nice. If you go out wearing sunglasses all the time you’re depriving your body of important
Written By Loren Woirhaye, March 14th, 2010
Reading time: < 1 minute
There’s a lot of nonsense out there. Especially about making money online. Other stuff too.
The number 1 Big Lie: the “Average People” lie.
This lie is meant to give you the idea that you can make a lot of money and get rich without working to develop a level of competence and skill commensurate with what we expect of entrepreneurs.
The truth: You can make a lot of money in this industry lying to “average joes” about how they can continue to be unskilled yet get rich.
The reality – to get rich ethically so you have longevity and a good reputation you need a skill people value.
That’s it, really.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
Written By Loren Woirhaye, May 31st, 2009
Reading time: 5 – 8 minutes
Despite having only recently hung-out my own shingle as a writer-for-hire, I’ve been writing copy for my own business ventures, and learning a thing or two, since at least 1999. Even though my businesses until 2005 or were mostly local concerns (aside from selling old tools on Ebay), I still used copy in ads and promotional materials.
I also learned some hard lessons about how many balls you need to juggle to make it in the hard goods business. Finally I threw in the towel and went into marketing and selling stuff only instead of what I had done before, which was design, customize, manufacture, maintain machinery, pick-up all manner of heavy and awkward materials, advertise, kiss clients’ butts, install stuff, work long hours for low pay, market, write copy, try to sell, network, and generally run myself ragged trying to do it all by myself.
Did someone call me a fool?
Actually I learned a lot. I learned that owning a small business is a lot more complicated than doing the same thing just for pleasure, especially if your business involves working with clients AND physical labor.
Call me stupid. Somehow I thought
Written By Loren Woirhaye, May 22nd, 2009
Reading time: 3 – 5 minutes
I am an advocate of being aggressive in your marketing – relentless.
I am also a champion of being sincere, selling with your values, following your heart.
For most people the words “selling” and “sincerity” are not ones they associate readily.
This is the fault of society, TV, your family and friends who have talked to you from both sides of the mouth your whole life.
If you listen to what a lot of people say about sales and salespeople and marketer you might think we are nothing but liars and thieves.
…and it is true that we’ve all been burned by salespeople who were not straight-up with us – and that can contribute greatly to the notion that salespeople are unethical shysters.
However – carrying such attitudes with you will do more to prevent your happiness, acquisition of wealth, and success in your own business than any other factor.
Yes, the mind can be a terrible things – especially when it is running on a program that is telling us everyday that we are doing something bad. Like trying to sell stuff to make money.
Wait!
That doesn’t sound so bad, does it?
After all, we all need to make money to
