Written By Loren Woirhaye, September 27th, 2010
Reading time: 2 – 2 minutes
(part 3 of 5)
“They” say “cash is king”- presumably because when you’ve got cash you have superior negotiating power in your money-making activity.
I used to buy and sell machinery – and I always bought low because I wouldn’t even look at the machine unless I knew I could sell it for more than I paid and had cash in my pocket to buy it on the spot.
One of my weaknesses is I’m not a very aggressive price negotiator – I want the other guy to feel good about the deal too. But if a seller ran an ad and said he wanted $600 for a machine, I would call up a seller and say “I’ve got $500 in cash and I’ll come and pick up that machine today if you’ll sell it to me for that,” – I never even went to look at a machine unless I knew I could take it home right then. I was “Johnny on the spot with cash”.
When making deals, you do need to strike when the iron is hot. In buying, you’ll get your best advantage by finding a motivated seller who will make a deal on the 
Written By Loren Woirhaye, September 27th, 2010
Reading time: 2 – 2 minutes
(part 4 of 5)
If you’re looking for a way to make a lot of money without the pressure of making sales calls, direct response marketing is the most low-pressure form of selling there is. No sale will actually happen without pressure. Direct response is so low-pressure in fact, you have to elicit the sales pressure within your prospect, which is the selling skill that trumps all others and all master marketers have it.
Apple computer actually uses direct response marketing methods like perceived scarcity and elitism, which is an emotional hot-button in some people. Apple claims they cannot meet demand for their latest products, Ipads or whatever, which causes people to be desperate to be the first person they know to get one. It’s a bit of reverse psychology really and also very well integrated with the intentional elitism embedded in all of Apple’s branding and advertising.
When you buy the pressure you feel is your own desire to get an advantage for yourself or meet some basic need. Without pressure coming from either outside of you (your spouse pressuring you, for example), or inside of you (need to keep up with the Joneses, perhaps), you aren’t
Written By Loren Woirhaye, September 27th, 2010
Reading time: 2 – 2 minutes
(part 5 of 5)
Learning direct response marketing gets you out of person-to-person selling. The only reason to do it is because it lends itself to automation and leverage because you can reach a lot of people with one effort. The internet is the most perfect medium for direct response marketing ever because people can pay on the spot with a few clicks. The internet makes buying deliriously easy for consumers.
The problem is the internet has matured a bit and now the selling environment online has become competitive. There’s no easy or straightforward path to internet riches these days (sorry to burst your bubble), but if you educate yourself about proven direct marketing principles.
Just because the internet is the perfect medium for direct marketing doesn’t mean it’s the best. That’s because the barrier to entry with internet marketing is low so there’s a lot of competition. With direct mail, your costs will be higher but the competition tends to be sparser.
Most of the best copywriter/marketers are also intense students of human nature and salesmanship. We read widely because you really cannot learn to be a great direct marketer at school – you have to teach yourself.
If
Written By Loren Woirhaye, July 29th, 2010
Reading time: 2 – 2 minutes
The new economy is a competitive place and you’ll have to be a marketer in order not to be marginalized by the marketplace.
In brief: If you cannot market and sell your ideas to your employers and colleagues, you’ll be exploited and under-paid.
Fifty years ago, giant corporations offered a lifetime of job security and upward mobility. Today you’ll have to be more flexible in your working skills because chances are the jobs you are doing today will not be the ones you are doing in 5 or ten years.
In our current 2010 economic meltdown in the United States, we have a chorus of workers demanding the government create jobs. I’m not too astute about politics or economics, but it seems to me that the workers should be busting their buns to get new skills with more value in the new economy instead grousing about the loss of the obsolete jobs they lost.
In the news, a factory worker who for 25 years has put in his hours and spent his off-time watching television rather than bettering himself cries angrily at the government to replace his lost job. I ask this: how many
Written By Loren Woirhaye, June 6th, 2010
Reading time: 1 – 2 minutes
I’ll preface this by saying that I’m not promoting this product, because I bought it and I did not find it useful to me. That doesn’t mean you won’t like it or shouldn’t buy it. What you get out of any program of this nature has a lot to do with your commitment to taking action and your own experience level. I would classify myself as a “seasoned” online marketer with mastery of many fundamental skills. A less experienced marketer than me might find this product meets their needs very well.
The salesletter and positioning of the product seem to be working awfully hard to convince us that these “scripts” product automated traffic. They don’t. They simplify some minor marketing tasks like adding meta tags to blogger blogs and searching Yahoo answers for keywords.
You might be dazzled by the spit and polish of how this program is promoted. Once you buy the upsell offer alone are dazzling in their quantity and pushiness. You’ll get many offers in your email for other products as well.
I tested the banner rotator on this blog (http://malibumentor.com)… and all I ever saw it display was a banner for the Automated Traffic
