Reading time: 5 – 8 minutes
Despite having only recently hung-out my own shingle as a writer-for-hire, I’ve been writing copy for my own business ventures, and learning a thing or two, since at least 1999. Even though my businesses until 2005 or were mostly local concerns (aside from selling old tools on Ebay), I still used copy in ads and promotional materials.
I also learned some hard lessons about how many balls you need to juggle to make it in the hard goods business. Finally I threw in the towel and went into marketing and selling stuff only instead of what I had done before, which was design, customize, manufacture, maintain machinery, pick-up all manner of heavy and awkward materials, advertise, kiss clients’ butts, install stuff, work long hours for low pay, market, write copy, try to sell, network, and generally run myself ragged trying to do it all by myself.
Did someone call me a fool?
Actually I learned a lot. I learned that owning a small business is a lot more complicated than doing the same thing just for pleasure, especially if your business involves working with clients AND physical labor.
Call me stupid. Somehow I thought 
