Written By Loren Woirhaye, September 27th, 2010
Reading time: 2 – 2 minutes
(part 5 of 5)
Learning direct response marketing gets you out of person-to-person selling. The only reason to do it is because it lends itself to automation and leverage because you can reach a lot of people with one effort. The internet is the most perfect medium for direct response marketing ever because people can pay on the spot with a few clicks. The internet makes buying deliriously easy for consumers.
The problem is the internet has matured a bit and now the selling environment online has become competitive. There’s no easy or straightforward path to internet riches these days (sorry to burst your bubble), but if you educate yourself about proven direct marketing principles.
Just because the internet is the perfect medium for direct marketing doesn’t mean it’s the best. That’s because the barrier to entry with internet marketing is low so there’s a lot of competition. With direct mail, your costs will be higher but the competition tends to be sparser.
Most of the best copywriter/marketers are also intense students of human nature and salesmanship. We read widely because you really cannot learn to be a great direct marketer at school – you have to teach yourself.
If 
Written By Loren Woirhaye, March 29th, 2010
Reading time: 1 – 2 minutes
You won’t ever get much out of life unless you can persuade other people to do stuff. You get a job by persuading somebody to hire you. You get a date by persuading somebody to go out with you. Children are natural persuaders.
But as adults who want to make money on the internet you and I are in the persuasion trade – we need to persuade other people to part with their money. If you learn how to do it well the sky is the limit for your income.
Better persuasion skills = more money.
Check this out:
SalesPersuasionMastery is having a big 24-hour launch celebration which includes giving over $2,000 in gifts to anyone who buys one of
three sales, persuasion and NLP books before midnight on 30th March. I’ve read and reviewed two of them – I especially enjoyed Rintu Basu’s “Persusaion Skills Black Book”. It’s a tight, concise journey into using hypnotic language patterns in everyday persuasion
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth
Written By Loren Woirhaye, July 21st, 2009
Reading time: 1 – 2 minutes
re: the myth of internet marketing
Bear with me, there’s a little back-story here, and you can skip it if you like – but I recommend you don’t because there is some valuable insight buried in it.
Ok… I am unabashed about calling myself an internet marketer and entrepreneur. I started selling stuff on eBay in 1999. In those days there was no PayPal. I didn’t have a digital camera so I shot my pictures on 35mm film and scanned them to upload to eBay. Digital cameras weren’t even close to film-quality at the time and they were silly-expensive to boot… big-boy toys really.
Even before 1999 I had been involved with the old BBS communities as a teenager. My brother and I ran a BBS on an Apple 2 computer using a phone line we put in. People who used the BBS were very supportive and sent donations, which helped cover costs (we were kids, remember, so we didn’t have much earning power ourselves).
So you could say I’ve grown-up with the internet. At 37 I remember having a rotary phone in the house…
The post author,
