Persuasion Mastery – Tons of Free, Relevant Gifts is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 3 – 4 minutes

You won’t ever get much out of life unless you can persuade other people to do  stuff.  You get a job by persuading somebody to hire you.  You get a date by persuading somebody to go out with you.  Children are natural persuaders.  

But as adults who want to make money on the internet you and I are in the persuasion trade – we need to persuade other people to part with their money.  If you learn how to do it well the sky is the limit for your income.  

Better persuasion skills = more money.

Check this out:

SalesPersuasionMastery  is having a big 24-hour launch celebration which includes giving over $2,000 in gifts to anyone who buys one of three  sales, persuasion and NLP books before midnight on 30th March. I’ve read and reviewed two of them – I especially enjoyed Rintu Basu’s “Persusaion Skills Black Book”.  It’s a tight, concise journey into using hypnotic language patterns in everyday persuasion  situations.  Also, it’s written using the same language, which makes reading it a bit of a ]]> Persuasion Mastery – Tons of Free, Relevant Gifts is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 3 – 4 minutes

You won’t ever get much out of life unless you can persuade other people to do  stuff.  You get a job by persuading somebody to hire you.  You get a date by persuading somebody to go out with you.  Children are natural persuaders.  

But as adults who want to make money on the internet you and I are in the persuasion trade – we need to persuade other people to part with their money.  If you learn how to do it well the sky is the limit for your income.  

Better persuasion skills = more money.

Check this out:

SalesPersuasionMastery  is having a big 24-hour launch celebration which includes giving over $2,000 in gifts to anyone who buys one of
three  sales, persuasion and NLP books before midnight on 30th March. I’ve read and reviewed two of them – I especially enjoyed Rintu Basu’s “Persusaion Skills Black Book”.  It’s a tight, concise journey into using hypnotic language patterns in everyday persuasion  situations.  Also, it’s written using the same language, which makes reading it a bit of a strange experience but you start to almost download how to write more persuasively, straight into  your subconscious mind.  Cool  stuff.  

If you’re new to NLP or want to learn more about how to use  “sleight of mouth” in all sorts of situations the Black Book is very usable.  These persuasion techniques are powerful, so I hope you’ll use them to help other people in good ways, but also to  help yourself to prosper more too.  In fact, you can use the  same language patterns on yourself to program your own thought patterns for success in anything you want to achieve.

Kenrick Cleveland – world-famous creator of the controversial Dark  Side NLP Program and founder of MAXPersuasion.com, contributed
a specially recorded top secret bonus.  You will also find free audios, videos, sales event tickets, ebooks and reports from other big names in the sales, persuasion, influence, NLP and hypnosis fields.

Details of all the goodies waiting to be had, along with how you can get it all, can be found here…
Sales Persuasion Mastery Bonuses

Cheers,

Loren Woirhaye

PS: One of my ebooks in part of this giveaway – a fresh revision of my guide “50 Ways To Make More Money”.  I’m helping out a friend, author Rintu Basu, and getting some subscribers in the bargain -  which, btw can be a good way to build your email list if you can come up with an attractive goodie to give away.  

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.

Copywriting – The structure of persuasion is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 6 minutes

Persuasion in print is largely structural.  When I explain it here it’s going to seem abstract, but when you study good salesletters in the future look at the structure.

There are obvious things of course: headline, subhead, testimonials, and so on… and those are elements and by default some of them occupy specific places in the letter… but these are not what I mean when I say that persuasion is a structural challenge.

When you understand the role structure plays in written persuasion you can then start to deploy persuasive elements intentionally for precise effect at specific points in your copy.

In short, when you understand how structure in copywriting works you start to grasp not only what to write, but where to write it in your letter.

Learning any skill is awkward at first, then it becomes comfortable, and when you become highly skilled it starts to feel natural and even works at an unconscious level.

Salesletters are structured, generally, with a bold headline making a claim or otherwise attempting to capture attention from the target audience: the people most likely to have the problem ]]> Copywriting – The structure of persuasion is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 6 minutes

Persuasion in print is largely structural.  When I explain it here it’s going to seem abstract, but when you study good salesletters in the future look at the structure.

There are obvious things of course: headline, subhead, testimonials, and so on… and those are elements and by default some of them occupy specific places in the letter… but these are not what I mean when I say that persuasion is a structural challenge.

When you understand the role structure plays in written persuasion you can then start to deploy persuasive elements intentionally for precise effect at specific points in your copy.

In short, when you understand how structure in copywriting works you start to grasp not only what to write, but where to write it in your letter.

Learning any skill is awkward at first, then it becomes comfortable, and when you become highly skilled it starts to feel natural and even works at an unconscious level.

Salesletters are structured, generally, with a bold headline making a claim or otherwise attempting to capture attention from the target audience: the people most likely to have the problem the product solves, the desire to do something about it, and the means to buy.

When I was building high-end custom furniture I would send out postcards to designers in my area.  The simple headlines I used were like this:

“Designers: Are You Frustrated With Your Current Cabinetmaker?”

The postcard says who it’s for, designers.  Then it asks if they have a problem – and from experience I knew that problems usually had to do with poor quality work or late delivery.  The body copy of the postcard mentioned those issues ane encouraged designers to call for a free report.

I got tired of working wood for a living, but the direct-response marketing I do today is similar in many ways, even though my products are different.  I try to get the salesletter in front of the right people who MIGHT have the problem, ask if they do (sometimes not directly) and offer my solution.  It’s all common sense when you study direct-response a bit – but the writing itself has a huge affect on response and there is arguably both an art and a science to the writing.

Structural persuasion usually takes the form, after the initial problem is stated or implied, of  making a claim, getting your reader to agree the claim may be valid, then moving on to another claim which – if you can pull it off, is a little more outrageous than the first claim.  The reader, because he has already agreed with the first claim, is psychologically invested in your sales message already.  This is a little hard to believe but it does really work this way.  The structural copywriter then proceeds to build a series of agreements that “X is a problem” and “here’s the solution and it makes sense, right?”  (Of course this is not the way real copy reads, I’m just explaining it in unsubtle terms to make the structure clear).

The reader agrees in his head that the problem is real and the solution seems plausible.  There is generally only a glimmer of desire to buy at this point however.  As we progress through the copy we restate the problem from different perspectives and try to intensify the reader’s internal experience of the problem.  If the reader does not get stirred emotionally with a mental image of himself suffering from the problem the sale is not made… but when you hook him in and get him to OWN the problem by visualizing himself having it you have him partially sold.

Even when you have the reader (who could be a woman  but I’ll use the masculine pronoun here throughout) experiencing and visualizing the problem as a “mind movie” you still need to build a hot desire for your solution and to that ideally you have to get the guy to embrace some wild claims that he wouldn’t have at the start of the letter, because they seem too far out.  People are skeptical these days, and if you make the big claims that will get the sale while they are only involved on a mental (and skeptical) level you will find it hard to close the sale unless the price is super-cheap, which is usually not a good thing for your bottom-line.  If you want to make some real money at this stuff you need to get an emotional involvement from your prospect so he feels the pain of his problem intensely and is motivated to solve it immediately.  When he accepts the plausibility of all your claims (and he wouldn’t if he were not emotionally involved) then the sale almost “closes itself”.

There is an art to closing the sale as well, but emotional involvement is absolutely necessary if you are to get some big dollars with your marketing.  In the close you may have to justify a price which is higher than the guy would prefer to pay, but he’ll pay more than you might think if he is solidly persuaded with the structural method I’ve outlined here.

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.