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Reading time: 1 – 2 minutes You won’t ever get much out of life unless you can persuade other people to do stuff. You get a job by persuading somebody to hire you. You get a date by persuading somebody to go out with you. Children are natural persuaders. But as adults who want to [...] Reading time: 4 – 6 minutes Persuasion in print is largely structural. When I explain it here it’s going to seem abstract, but when you study good salesletters in the future look at the structure. There are obvious things of course: headline, subhead, testimonials, and so on… and those are elements and by default some of them [...]
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Loren Woirhaye
Jan Smith
JanPaul
Matthew C. Kriner