Written By Loren Woirhaye, March 29th, 2010
Reading time: 1 – 2 minutes
You won’t ever get much out of life unless you can persuade other people to do stuff. You get a job by persuading somebody to hire you. You get a date by persuading somebody to go out with you. Children are natural persuaders.
But as adults who want to make money on the internet you and I are in the persuasion trade – we need to persuade other people to part with their money. If you learn how to do it well the sky is the limit for your income.
Better persuasion skills = more money.
Check this out:
SalesPersuasionMastery is having a big 24-hour launch celebration which includes giving over $2,000 in gifts to anyone who buys one of
three sales, persuasion and NLP books before midnight on 30th March. I’ve read and reviewed two of them – I especially enjoyed Rintu Basu’s “Persusaion Skills Black Book”. It’s a tight, concise journey into using hypnotic language patterns in everyday persuasion
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth 
Written By Loren Woirhaye, June 6th, 2009
Reading time: 4 – 6 minutes
Persuasion in print is largely structural. When I explain it here it’s going to seem abstract, but when you study good salesletters in the future look at the structure.
There are obvious things of course: headline, subhead, testimonials, and so on… and those are elements and by default some of them occupy specific places in the letter… but these are not what I mean when I say that persuasion is a structural challenge.
When you understand the role structure plays in written persuasion you can then start to deploy persuasive elements intentionally for precise effect at specific points in your copy.
In short, when you understand how structure in copywriting works you start to grasp not only what to write, but where to write it in your letter.
Learning any skill is awkward at first, then it becomes comfortable, and when you become highly skilled it starts to feel natural and even works at an unconscious level.
Salesletters are structured, generally, with a bold headline making a claim or otherwise attempting to capture attention from the target audience: the people most likely to have the problem the product solves, the desire to do something about it, and the means to
