The Simple Mind “Hack” That Can Earn You Millions is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 6 minutes

Selling something is the only way to make moolah in the marketing game. Duh, right?

I’d like to take a couple minutes (well, maybe 3) of your time to give you a few tips – stuff that took me years to figure out, distilled to a drinkable, yet buzz-inducing brew.

Here’s how you can:

Also:

Sound good?

Let’s start then.

Writing Is The Core Skill

Marketing is a writer’s game. Even if you market by cold-calling, you still work from a script. All writing is just expression of clear thinking, ]]> The Simple Mind “Hack” That Can Earn You Millions is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 6 minutes

Selling something is the only way to make moolah in the marketing game. Duh, right?

I’d like to take a couple minutes (well, maybe 3) of your time to give you a few tips – stuff that took me years to figure out, distilled to a drinkable, yet buzz-inducing brew.

Here’s how you can:

1. Adapt the mindset of the best salespeople to your own personal quirks and interests.

1. Discover how to stop wasting energy marketing what you want to sell and start selling what people want to buy. There’s a subtle, but meaningful difference.
2. Become a marketing sleuth to locate areas where you can make money with your present skills

Also:

1. The simple daily way I grow my writing skills, market my services, and blunder into good ideas – all simultaneously – and easily expand them into articles and sellable information products.

Sound good?

Let’s start then.

Writing Is The Core Skill

Marketing is a writer’s game. Even if you market by cold-calling, you still work from a script. All writing is just expression of clear thinking, and effective writing wins the dollars in marketing.

Mindset

I prefer to write mostly about the nuts-and-bolts marketing stuff I know best, but I do believe your beliefs and mindset have a lot to do with the results you get in business.

Nowhere is the quality of your mindset more apparent then when you try to sell something, like your services, in person or on the phone. If your price is cheap enough you can shuffle your feet, look at the ground and do the “awww shucks” routine” and you’ll still make sales because you’re giving away your product.

However – When you want to command market-parity prices or prices higher than the competition, salesmanship matters.

Salesmanship skill is complex. There is no simple secret to winning at sales. But be diligent about refining your game, and persistent about working the market and you’ll always win.

The correct mindset is “never quit”.

Some people think that “never quit” means you should be stubborn and always follow your own internal counsel, as if success in business is a matter of a mentoring dialog between you and yourself.

I don’t agree with this at all. Often to succeed at selling you’ll need to get real about the marketplace. That means selling what people want to buy. Finding out what people want to buy can be a trial and error process that costs you a lot of time and money, or it can be a methodical, research-oriented process.

Both methods have merit. With trial and error you may blunder into ideal opportunities where your interests and skills intersect with market demands. You can find some real sweet spots this way so always be on the lookout for good ideas.

I get a lot of ideas for good stuff to sell by browsing and commenting in online forums. The WarriorForum is my favorite for marketing info. If somebody likes something I wrote and thanks me for it I often copy and paste my own forum comment and expand it into an article or blog post. String a few articles together and you’ve got the beginning of an ebook product you can sell – and this sort of thing evolves in a gradual and fun way.

The thing about the serendipity approach I enjoy most is the thinking and writing happens naturally (it’s unforced) and often my own ideas are nicely expressed. Clear writing beats rambling volume in today’s marketplace, so when my own rambling habits go well, I hold onto those ideas and try to expand on them.

The other approach to finding profitable niches and ideas for your own products is niche research. I have to confess I don’t like the keyword research part of internet marketing at all. I find it tedious, finicky, boring – a necessary evil.

If you’re at all like I am, you’ll want a system to make the time you invest in market research as effective as possible.

That’s why I’ve put together a comprehensive course on niche market research.

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–> To get the discount:

1. Just go to http://zerodollarmarketer.com/nichesleuth

2. Read the letter to make sure it’s the right product for your needs, then click on the order button.

3. Enter your email on the order page, click through and enter this coupon code on the next page: NICHE

4. Click on the “Update form” button and the price will go down from $37 to $27.75.

That’s it! You’ll get instant download of the whole 116 page course. It’s breezy reading, yet rich in detail so you’ll find it very useful. If you don’t, there’s a 60 day money-back guarantee so you’ve got nothing to lose.

Cheers,

_Loren Woirhaye

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.

How To Quintuple Your Income (Not Easy, But Tested and Proven To Work) is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 7 minutes

Good News… that sounds like bad news…

(this post was updated July 25, 2010)

If you haven’t started your internet business yet, you may be too late… if you’re an average person.

Average people would like to be rich and successful – but they won’t take the kind of rigorous action getting what they want requires. 95% of people are pretty average in terms of how ambitious they are, which means they don’t have the fire in the belly entrepreneurial success requires. Most of the people you know are average in this way – and thus are poor role models for the budding entrepreneur.

Entrepreneurs and business owners pay themselves, on average, about 500% what they would make with their same skills as employees. Thus a $100,000 a year skill becomes a $500,000 a year skill. Most people surveyed would like to own their own businesses, yet most lack the aggressiveness to do so and remain employees for life.

Factoid The word “employee” incidentally, has the same Scottish root as the words “ploy” and “exploit”. ]]> How To Quintuple Your Income (Not Easy, But Tested and Proven To Work) is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 7 minutes

Good News… that sounds like bad news…

(this post was updated July 25, 2010)

If you haven’t started your internet business yet, you may be too late… if you’re an average person.

Average people would like to be rich and successful – but they won’t take the kind of rigorous action getting what they want requires. 95% of people are pretty average in terms of how ambitious they are, which means they don’t have the fire in the belly entrepreneurial success requires. Most of the people you know are average in this way – and thus are poor role models for the budding entrepreneur.

Entrepreneurs and business owners pay themselves, on average, about 500% what they would make with their same skills as employees. Thus a $100,000 a year skill becomes a $500,000 a year skill. Most people surveyed would like to own their own businesses, yet most lack the aggressiveness to do so and remain employees for life.

Factoid
The word “employee” incidentally, has the same Scottish root as the words “ploy” and “exploit”. That should tell you something.

But If YOU Are Tired Of Working For Average Rewards And Want To Boost Your Income By 500% Here’s Some Advice To Help You Get There…

you cannot do it thinking like an employee. You have to shift your mindset to become an instigator. An instigator is one who sets events in motion. Creating that motion is what being and entrepreneur/marketer. No entrepreneur is not a marketer because entrepreneurs must always sell their ideas to the marketplace and sometimes to investors.

How To Get Money In The New Economy

The internet start-up marketplace is very, very crowded. It is like a gold rush. Only the most aggressive and fast-moving will get the big rewards. For feeble competitors there will be scant rewards. Tons of people have blogs and sites that could make them full-time incomes… yet only a tiny, tiny portion of those people make more than a few bucks a month. These folks, whatever their virtues, are feeble competitors in the new economy.

Even if you have already “started” your internet business, have you really got started ?

There’s a huge difference between putting up a blog or website and creating a business. The first thing is easy. I set up sites in under an hour. Setting up a real business is a different matter.

There is good news however. Innovation is not needed of you. Successful marketing is not a matter of innovation alone, as Emerson thought when he penned this fallacy:

“If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods.”

Emerson may have been a fine writer, but he was a dope about marketing. He seems to have believed that innovation or quality alone would insure success.

In Emerson’s time it was not true, and it is not true today.

Innovation can be a powerful advantage, but if you are bootstrapping your own business, trying to innovate is likely tilting at windmills. Inventing something new and unproven can be slow, costly and draining. All too often the inventor emerges with little clue how to market the innovation.

The good news here is that imitating what is working for other businesses, and improving it where you can, is the surest route to profitability and, if you make appropriate choices, wealth.

Producing a quality product or service alone will not bring you money. Money from your internet, or any other kind of business, will only come as a result of salesmanship. There is an unprecedented quantity of quality information about how to start and market a business today. The internet puts so much useful information at your fingertips ignorance can be no excuse.

Therein lies the problem. The problem you may be having is not in knowing what to do, but it how to do it.

It is likely nobody ever taught you the job of marketing your business, especially online with all the tricks and twists and technology that comes into play. Sure, you can read up on how to “do SEO” or “article marketing” or “build a list” but unless you’re actually getting your hands dirty you aren’t learning how to do the job of marketing.

Of course, we marketing bloggers do our best to try to explain how to promote, but without action – and smart action too – you won’t get far trying to make money online. Internet marketing is a craft and it is intricate. If nobody has told you this before I tell you now.

Because marketing is intricate it is hard and it requires perseverance to succeed. As you persevere you learn and grow from experience and, gradually, you can become a skilled practitioner. Mentoring or coaching can speed the process in many cases. This is because chief among the decisions you must make is to decide what extraordinary value you will bring, yourself, to the marketplace in exchange for the money you desire.

This level of focus does not come easily to most people. Even many in the elite 5% have to work hard and struggle with their own doubts and self-limiting behavior for many years before they achieve that crystalline focus. Again, many books talk about how to do it – Napoleon Hill’s “Think and Grow Rich” is good to read, or read again if you have read it before. There is no substitute for single-minded determination in the getting of money, especially if you want to get a lot of it. And without focus that determination cannot take shape.

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.