Written By Loren Woirhaye, August 2nd, 2010
Reading time: 1 – 2 minutes
It’s hard to believe everybody doesn’t have a PayPal account, but some people don’t, and many with good reasons. Many people starting online businesses may have been buying stuff for years online without having a PayPal account. Since PayPal allows purchasing through it with a credit card but without an account login, many people will just do that when presented with PayPal as the only payment option.
I can relate, because I am account-creation averse myself and for a time had a running dispute with PayPal that prevented me from using my account but did not prevent me from buying stuff with PayPal by paying without an account login.
You can earn commissions when people sign-up for merchant accounts through your referral link. The commission has limits, but it’s probably worth setting it up if you market, as I do, to people who want to start or grow online businesses.
PayPal has a referral program that pays commissions but they make it really hard to find your link.
I had a PayPal account with a referral link a while back, but I closed it and stopped using it and opened another…
The post 
Written By Loren Woirhaye, July 22nd, 2010
Reading time: 2 – 4 minutes
There are a bunch of lists out there of the best books on writing copy. I’ve read a whole bunch of books on copywriting, many several times. My opinion is that different books may help you at different stages of skill development.
For example – “Breakthrough Advertising” will probably be over your head if you are just starting out but if you’ve got the basics under your belt and you are really serious about understanding how persuasion in advertising works, you must read it. It is a watershed work.
I recommend starting with the easy stuff. Then you won’t be stuck slogging through advanced books you aren’t ready for yet.
THE CORE TRIO
The trio are the basic books just about anybody can read and comprehend at the beginning of your copywriting journey – and they are worth re-reading if you are more experienced since they deal with the fundamentals of writing copy.
1. “Scientific Advertising” and “My Life in Advertising” by Claude C. Hopkins. The first you should read several times. It’s short but very potent. Everybody who writes advertising should internalize Claude Hopkins’s stuff.
2. “How To Write A Good Advertisement” by Victor Schwab. Subtitled “A Short Course in
Written By Loren Woirhaye, June 20th, 2010
Reading time: 1 – 2 minutes
Good News… that sounds like bad news…
(this post was updated July 25, 2010)
If you haven’t started your internet business yet, you may be too late… if you’re an average person.
Average people would like to be rich and successful – but they won’t take the kind of rigorous action getting what they want requires. 95% of people are pretty average in terms of how ambitious they are, which means they don’t have the fire in the belly entrepreneurial success requires. Most of the people you know are average in this way – and thus are poor role models for the budding entrepreneur.
Entrepreneurs and business owners pay themselves, on average, about 500% what they would make with their same skills as employees. Thus a $100,000 a year skill becomes a $500,000 a year skill. Most people surveyed would like to own their own businesses, yet most lack the aggressiveness to do so and remain employees for life.
Factoid
The word “employee” incidentally, has the same Scottish root as the words “ploy” and “exploit”. That should tell you something.
But If YOU Are Tired Of Working For Average Rewards And Want To Boost
Written By Loren Woirhaye, June 18th, 2010
Reading time: 1 – 2 minutes
In the next few minutes you’ll discover:
3 easy ways to start attracting the right kind of visitors to your blog
How to start growing your email list immediately
The secret ingredient (that skyrockets sales) you must deliver in all your content
First some bad news: in today’s web marketplace just having a blog won’t get you any real traffic at all. In fact, the market is savagely competitive and crowded, so if you aren’t super-focused you probably won’t get far in marketing your site.
The good news: people are super busy these days and what they need and want when they look for information online is clarity. When you create focused information that is easy for people to understand and explore, you win.
Some of the best, most friendly traffic is free. Friendly traffic is the kind of visitors who
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
Written By Loren Woirhaye, June 17th, 2010
Reading time: 2 – 2 minutes
Experienced folks may find this information basic, but it’s a fun read because…
In the next two minutes you will discover:
What kind of traffic is best for making money
How to get the best kind of traffic for free
A little-known secret proven to increase your income from free traffic
Not all traffic is equal. Some traffic is high quality and you can make money with it. Some traffic is poor quality.
The only kind of traffic that’s any good to most marketers is targeted traffic. When traffic is perfectly targeted making money is easy. All you have to do is send the people to a webpage that offers exactly what they want. This is targeting. If you have traffic looking for barbeques and you send them to a site about baking cakes, the traffic is unlikely to be well targeted to sell the cake stuff. Send traffic looking for barbeques to a page selling barbeque recipes or barbeque sauce and your chances of selling something are way higher.
The internet is an amazing thing for targeted traffic. The easiest way to do it is to pay for clicks, which can get expensive but can be very accurate in targeting
