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Google Whackness: How The New Instant Auto-complete Suggestion Feature Warps Search Trends

Reading time: 3 – 4 minutes

Good old Google has unleashed some new whackness into our lives with it’s new “instant auto-complete” feature. I’m not sure what it’s really  called, but whatever it is, if it sticks around the roll of search marketing optimization as a traffic source will be changed.

In brief, the auto-complete suggests key-phrases based on what you type in for your first word.  Google has had something like this before but it was vulnerable to manipulation. Phrases like “why won’t my parakeet eat my diarrhea” would pop up in Google’s older auto-complete feature—which may just be a slower version of Google’s new suggestion tool.

Aside from the parakeet thing being gross, it’s hard to believe that more than one person ever typed in that search phrase sincerely looking for an answer to such a question.   Two theories about why the phrase showed up in Google’s trends are that either somebody at Google put it there as a joke, or a bunch of people got together and conspired to search Google with that phrase or create content and links containing it.  Either way, it’s not really the kind of content Google wants to be serving up in general.

Now you read more of Google Whackness: How The New Instant Auto-complete Suggestion Feature Warps Search Trends

How Not To Stuff-up Your Email Deliverability: The New Gmail Clickable Link Format

Reading time: 1 – 2 minutes

Apparently Gmail is now displaying clickable links in TEXT emails (which are ugly, but more deliverable than HTML emails) only when the link contains all lowercase letters. Also the link must include “www.”

Thus a valid link in Google’s gmail would be formatted thus:

http://www.yourwebsite.com

or (maybe) www.yourwebsite.com

You’ll get not argument from me that www. is more attractive to the eye.  In my experience using the http:// prefix results in clickable links more often than using www.  alone.   That said, the safest thing to do is probably to use both in most situations.  Thus all links should be prefixed:  “http://www.“

Remember, gmail is ignoring capitalizations and using capital letters in your urls will, I surmise, result in broken or unclickable links.  If your actual URL includes capitals, write them in lowercase.

You’ll have to test this one for yourself.   Just a heads-up.

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.

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Banned From YouTube!

Reading time: 4 – 6 minutes

Recently many marketers have had their YouTube accounts shut down for violating YouTube’s Terms of Service.

Not me, but I’ve been reading about it.

YouTube belongs to Google and they can do with it what they want to do.

I haven’t had a problem myself because I probably fly under the radar – and I don’t look at social media like YouTube and Twitter as spamming tools – which a lot of folks basically do and that’s why the are getting HIT!

Kapish?

Don’t Spam!

It’s uncool.

Spamming isn’t just sending unsolicited email. It’s an attitude that it’s okay to exploit opportunities to promote your business beyond the boundaries of socially-acceptable conduct.

I get horrible phone-spam all the time from Dumb-Ass people using Dumb-Ass phone-broadcasting systems to send me phone calls advertising the same Dumb-Ass phone spame system – which annoys the hell out of me and furthermore demonstrates that these individuals are NOT people I would want to do business with because:

1. spamming shows you don’t respect other people – and phone-spamming is cowardly

2. phone spamming is INVASIVE marketing and today we find that offensive and anti-social.

3. Their marketing tactics tell me I have nothing to read more of Banned From YouTube!

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