3 Easy Ways To Get More Free Traffic and More Free Leads From Your Articles and Blog Posts is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 6 minutes

In the next few minutes I’ll share with you the 3 “secret” ways I’ve used to get more traffic and leads from articles and blog posts. Using these three methods you’ll easily double, triple or even quadruple the effectiveness or your articles, sending your list-building into overdrive. At the end I’ll tell you how to get a free guide that teaches you an automated traffic method you can use to get free web traffic with push-button ease.

Picture this common list-building scenario…

You’re putting up squeeze pages and writing articles. You’re getting some traffic, but that traffic isn’t converting to email leads very well. Sure, you’re getting an opt-in here and there, but you’re looking for the secret that will explode your opt-ins.

Right Under Your Nose…

I’ve been testing different copywriting approaches for years and isolated key elements that cause articles to succeed and get traffic. The answer to your problem is right in front of your nose. The reason you don’t see the answer is because ]]> 3 Easy Ways To Get More Free Traffic and More Free Leads From Your Articles and Blog Posts is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 6 minutes

In the next few minutes I’ll share with you the 3 “secret” ways I’ve used to get more traffic and leads from articles and blog posts. Using these three methods you’ll easily double, triple or even quadruple the effectiveness or your articles, sending your list-building into overdrive. At the end I’ll tell you how to get a free guide that teaches you an automated traffic method you can use to get free web traffic with push-button ease.

Picture this common list-building scenario…

You’re putting up squeeze pages and writing articles. You’re getting some traffic, but that traffic isn’t converting to email leads very well. Sure, you’re getting an opt-in here and there, but you’re looking for the secret that will explode your opt-ins.

Right Under Your Nose…

I’ve been testing different copywriting approaches for years and isolated key elements that cause articles to succeed and get traffic. The answer to your problem is right in front of your nose. The reason you don’t see the answer is because there’s so much confusing information out there.

You need to get clear why people don’t opt-in or why your traffic results aren’t what you want them to be.

3 Reasons Articles Aren’t Drawing More Subscribers

1. Not enough people are searching for keywords you are using to draw traffic
2. You aren’t making a really attractive free offer to build your list
3. Your writing is confusing to readers and they lose interest

You might be aware that many people are short of time. Therefore it’s important you tell people what they are going to get and assure them that to get it won’t take much time or effort. The real thing you are competing for as a markter is not readers’s time, it’s their attention.

Three “Structural Persuasion” Secrets

Secret #1: The best way to get and retain attention in your articles is to make a promise at the start of the article. I like to quantify the time investment too. I did it at the start of this article and if you got this far, it worked on you. If it worked on you, it will work on other people too. Telling readers how long it’s going to take them to get the information they want may see a little goofy, but it works, so start doing it.

Secret #2: The easiest formula is “3 easy ways” formula. Title your article with a promise of 3 easy ways to make something they are doing better or easier. This may seem like a slow-pitch promise, like you’re writing for dummies. But guess what? It works so use it. You can mix things up and use “5 simple ways” or whatever, but always a straightforward promise to deliver your information in bite-sized chunks. The number of points you are promising your reader doesn’t matter as much as the fact that you’re promising to divide the information up into easy bullet points. People crave and respond to well-structured communication and this titling method is an easy way to start doing that.

Secret #3: The offer at the end. Article traffic is all about getting readers to click on your link at the end. To get a lot of click you need to offer a very attractive free goodie. Make an effort to imply that the goodie is an almost magical solution to all the reader’s problems. While it may not be in reality, you need to whip that reader into a feverish excitement to get him to click. If you’ve built some momentum into your article and offer at the end, many readers will just click through and opt-in to your free offer, which takes some of the pressure off your squeeze page.

When you use these 3 secrets in your articles, you’ll be writing the way real copywriters do. Copywriters know that every step of the persuasion process has to be easy-peasy for the reader. When it is, lookout! because your results will be much better.

Start looking for ways to use these 3 secrets in every article you write. They don’t always all fit with all article types. I don’t always use them myself (because I get lazy sometimes) but when I do I get clickthrough rates as high as 40% of readers checking out my offer. There are other ways to write a good article, but if you’re after opt-ins for your email list, the formula I just shared with you works great.

Now you know the basics of writing killer articles using structural persuasion principles.

You can expand what you’ve learned here.

How about a system for getting unlimited free, automated traffic to your website?

Well, I’ve got such a system and I wrote a guidebook about how it works. You can have the guidebook for free.

Your Free Traffic Guide awaits.

If you want an internet money machine, you’ll want to learn more about how to use software to get traffic. Just grab the Free Traffic Formula for free and find out how.

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.

3 Easy Free Ways You Should Be Getting Traffic (From People With Money) To Your Blog is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 6 minutes

In the next few minutes you’ll discover:

First some bad news: in today’s web marketplace just having a blog won’t get you any real traffic at all.  In fact, the market is savagely competitive and crowded, so if you aren’t super-focused you probably won’t get far in marketing your site.

The good news: people are super busy these days and what they need and want when they look for information online is clarity.  When you create focused information that is easy for people to understand and explore, you win.

Some of the best, most friendly traffic is free.  Friendly traffic is the kind of visitors who want information and come searching for it.  I call this traffic friendly because they are asking questions and want solutions to their problems.  They aren’t really expecting to be sold anything, so their guard ]]> 3 Easy Free Ways You Should Be Getting Traffic (From People With Money) To Your Blog is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 6 minutes

In the next few minutes you’ll discover:

• 3 easy ways to start attracting the right kind of visitors to your blog
• How to start growing your email list immediately
• The secret ingredient (that skyrockets sales) you must deliver in all your content

First some bad news: in today’s web marketplace just having a blog won’t get you any real traffic at all.  In fact, the market is savagely competitive and crowded, so if you aren’t super-focused you probably won’t get far in marketing your site.

The good news: people are super busy these days and what they need and want when they look for information online is clarity.  When you create focused information that is easy for people to understand and explore, you win.

Some of the best, most friendly traffic is free.  Friendly traffic is the kind of visitors who want information and come searching for it.  I call this traffic friendly because they are asking questions and want solutions to their problems.  They aren’t really expecting to be sold anything, so their guard tends to be down.  The “friendly factor” is part of what makes blog traffic so high quality.

Of course some of your traffic will usually come from phrases people type into search engines.  You’ll get this sort of traffic naturally over time,  but getting lots of it is a technical process I won’t try to teach in a short article.

The cornerstone of the best free traffic is human engagement. That means giving information as from one person to another.  Imagine a person asked you a question and you knew the answer.  You would probably share the answer, right?

Sharing answers to questions is the easy way to get free traffic.  Of course sharing answers means putting words together.  There are many opportunities online to share answers to questions, but the easiest to learn to use are:

• forums
• article sites
• press releases

Online forums are easy to figure out.  You’ll want to explore whether the forum allows you to put a signature link at the bottom of your posts.  If it doesn’t allow links, it’s probably not a good forum for getting traffic.  There are hundreds of great forums where people ask questions.  One easy way to find forums is using Google Alerts, which is a service that emails you whenever somebody uses keywords, anywhere on the internet.  For example, if you had a blog about alternative energy, you could have Google Alerts email you whenever new content turned up with phases like “home solar power” turned up.

It can take awhile to build up forum traffic, because with most forums the more you post, the more people on the forum will trust you because they can see your “post count”.  People naturally assume the more you’ve posted, the better your advice.  Thus, a good strategy is to stake out a half-dozen or so forums and promote your expertise on them consistently.  This strategy takes awhile to generate a lot of traffic, but in time the traffic can get to be quite substantial.

Article sites  are another good way to get traffic. The most important thing is to learn how to title your articles so people will be curious to read them.  Arguably your title is more important than the content of the article in getting people to read the article.  Article marketing can be frustrating if you aren’t writing about subjects lots of people are desperate to learn more about.  A smart approach is to test different approaches until you figure out what kind of article topics and titles get you the most traffic, then write more of that type of article.

Press releases are like articles but you can get away with a lot of self-promotion in them.  Articles tend to do well when they are informative on their own.  Try to make your releases more newsy and tease the reader to go to your site to get the really hot information.  Not many marketers use press releases effectively, but the traffic is often substantial.

How to start growing your email list immediately (plus a secret)

All anybody online searching for information thinks about is “what’s in it for me?  What do I get and how do I get it?”. Web searchers are about as self-centered as 2-year olds.  The best way to build your email list is offer instant gratification in terms of bait.  Free reports or training videos are common subscriber baits because they work.  The secret missing ingredient you must offer in the bait, if you want a lot if subscribers, is the implication that if the person gets your free goodie, all their problems will go away effortlessly.  I cannot emphasize this enough – you have to write to the “Chimpanzee brain”, the 2-year old who wants only easy, instant gratification.  A nice box shot or graphical presentation of the free prize your subscriber will get can skyrocket your email list to.  That’s because people want what’s new.  Make your free prize “goodie” appear as new and exciting and effortless as possible and you’ll get much better results in building your list.

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.

Persuasion Mastery – Tons of Free, Relevant Gifts is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 3 – 4 minutes

You won’t ever get much out of life unless you can persuade other people to do  stuff.  You get a job by persuading somebody to hire you.  You get a date by persuading somebody to go out with you.  Children are natural persuaders.  

But as adults who want to make money on the internet you and I are in the persuasion trade – we need to persuade other people to part with their money.  If you learn how to do it well the sky is the limit for your income.  

Better persuasion skills = more money.

Check this out:

SalesPersuasionMastery  is having a big 24-hour launch celebration which includes giving over $2,000 in gifts to anyone who buys one of three  sales, persuasion and NLP books before midnight on 30th March. I’ve read and reviewed two of them – I especially enjoyed Rintu Basu’s “Persusaion Skills Black Book”.  It’s a tight, concise journey into using hypnotic language patterns in everyday persuasion  situations.  Also, it’s written using the same language, which makes reading it a bit of a ]]> Persuasion Mastery – Tons of Free, Relevant Gifts is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 3 – 4 minutes

You won’t ever get much out of life unless you can persuade other people to do  stuff.  You get a job by persuading somebody to hire you.  You get a date by persuading somebody to go out with you.  Children are natural persuaders.  

But as adults who want to make money on the internet you and I are in the persuasion trade – we need to persuade other people to part with their money.  If you learn how to do it well the sky is the limit for your income.  

Better persuasion skills = more money.

Check this out:

SalesPersuasionMastery  is having a big 24-hour launch celebration which includes giving over $2,000 in gifts to anyone who buys one of
three  sales, persuasion and NLP books before midnight on 30th March. I’ve read and reviewed two of them – I especially enjoyed Rintu Basu’s “Persusaion Skills Black Book”.  It’s a tight, concise journey into using hypnotic language patterns in everyday persuasion  situations.  Also, it’s written using the same language, which makes reading it a bit of a strange experience but you start to almost download how to write more persuasively, straight into  your subconscious mind.  Cool  stuff.  

If you’re new to NLP or want to learn more about how to use  “sleight of mouth” in all sorts of situations the Black Book is very usable.  These persuasion techniques are powerful, so I hope you’ll use them to help other people in good ways, but also to  help yourself to prosper more too.  In fact, you can use the  same language patterns on yourself to program your own thought patterns for success in anything you want to achieve.

Kenrick Cleveland – world-famous creator of the controversial Dark  Side NLP Program and founder of MAXPersuasion.com, contributed
a specially recorded top secret bonus.  You will also find free audios, videos, sales event tickets, ebooks and reports from other big names in the sales, persuasion, influence, NLP and hypnosis fields.

Details of all the goodies waiting to be had, along with how you can get it all, can be found here…
Sales Persuasion Mastery Bonuses

Cheers,

Loren Woirhaye

PS: One of my ebooks in part of this giveaway – a fresh revision of my guide “50 Ways To Make More Money”.  I’m helping out a friend, author Rintu Basu, and getting some subscribers in the bargain -  which, btw can be a good way to build your email list if you can come up with an attractive goodie to give away.  

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.

Working With WordPress – Big Features and Easy-to-use, Powerful Plugins Enhance Usability for Bloggers and Marketers is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 5 – 8 minutes

I’ll admit, I was slow to jump into using WordPress for blogging. I had tried using it and always found Blogger much more intuitive.

As WordPress matured however more marketers were using it and by a year ago many marketers were so enthused about it they moved all their existing sites over to WordPress, claiming WordPress sites rank better in search engines and get a better “quality score” with Google Adwords.

Thus, the theory is that with WordPress you’ll get more traffic, cheaper.

I’ll make some comments from personal experience about WordPress. There are a lot of people out there who know a lot more about WordPress than I, so if you’re confused, use Google to find an answer. Chances are somebody has had the same problem figuring out WordPress you’re having and it’s been answered somewhere online by a real expert.

WordPress, being free and open-source, is also very cheap to get started with. I still use value XsitePro, and there are many things that are far easier to do ]]> Working With WordPress – Big Features and Easy-to-use, Powerful Plugins Enhance Usability for Bloggers and Marketers is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 5 – 8 minutes

I’ll admit, I was slow to jump into using WordPress for blogging. I had tried using it and always found Blogger much more intuitive.

As WordPress matured however more marketers were using it and by a year ago many marketers were so enthused about it they moved all their existing sites over to WordPress, claiming WordPress sites rank better in search engines and get a better “quality score” with Google Adwords.

Thus, the theory is that with WordPress you’ll get more traffic, cheaper.

I’ll make some comments from personal experience about WordPress. There are a lot of people out there who know a lot more about WordPress than I, so if you’re confused, use Google to find an answer. Chances are somebody has had the same problem figuring out WordPress you’re having and it’s been answered somewhere online by a real expert.

WordPress, being free and open-source, is also very cheap to get started with. I still use value XsitePro, and there are many things that are far easier to do with HTML editors than WordPress.

Where WordPress shines for those who are design-challenged. The availability of thousands of good-looking “themes” makes it  easy to find a theme that meets your needs. Themes are the graphics and code that make WordPress sites look good. With very little trouble, you can change the theme your WordPress blog runs with, too. If you’re addicted to playing with your site’s layout and appearance you’ll probably find WordPress lots of fun.

In addition to the very cool theme features, WordPress has an absolutely jaw-dropping range of add-on modules available, mostly at no charge though many developers accept donations.

WordPress also featured integrated RSS feeds, which means your blog can be syndicated and shared around the web very easily. If your blogging is crap, nobody except search engines and content-scrapers will read it, but if you are a serious, funny, informative, origninal or just interesting writer, RSS feeds give you many opportunities to expand your readership.

Why you want people reading your stuff and watching your blathering head on videos has to do with this bizarre notion of “thought leadership” – which I’ll write more about later. In short, people follow, hire, and buy from people they perceive as having a clue. Thus, if you want to have money in the “information economy” – it helps to self-publish. A printed book in nationwide-plus distribution is ideal, but takes a lot more discipline to create than a blog.

So, in order to conquer the universe with your viewpoint, start with a blog.

WordPress works real good for blogs.

So give it a try.

You can download WordPress at http://www.wordpress.org

Recommended Plugins:

I haven’t even tried dozens of plugins, but I’ve come up with a short list of ones I’ve used on on most WordPress sites I’ve set up. I like to keep things fairly simple so I can focus on writing and marketing, not tweaking WordPress. These are all pretty easy to install and configure so don’t be intimidated.

• Permalink redirect – I actually don’t remember exactly why I started using this, but at the time some research into SEO and link structures indicated this plugin would be a good thing to use in conjuction with the SEO plugins and the “Canonical URLs feature”. http://scott.yang.id.au/code/permalink-redirect/
• A lot of folks use and recommend the All-in-1-SEO-Pack. It gives you a lot of features common to HTML sites but absent from “stock” WordPress installations, like Meta-keywords and Meta-descriptions tags.  I recently started using the Platinum SEO pack which shares many features with the All-in-1.  Both are good.  I think  Platinum SEO makes the above mentioned permalink plugin unnecessary as the permalink redirect feature is integrated in Platinum SEO.   http://techblissonline.com/platinum-seo-pack/
• Tag clouds are those funny bunches of big-and-little words you see on the sidebars of blogs sometimes. Some people hate ‘em. I use ‘em though. In a stock WordPress installation you can use tags, but the search engines don’t read them as keywords for your posts, which is lame. This plugin fixes that: http://wordpress.org/extend/plugins/seo-tag-cloud
• This last is weird, even by my standards. It reads you blog in a robot voice. This could be cool for visually-challenged people, but realistically they probably have screen-reader software anyway. The real reason I use it is because it creates a new RSS feed of audio content for my blogs with almost zero additional work on my part. Cool beans. Check it out and see if it makes sense to you. http://www.odiogo.com/listen_button.php
• This blog runs on the Atahualpa theme – which has integrated SEO features, but I’m not using them here.   By default they are enabled in Atahualpa, which is a very rich and full-featured theme.  You can only use one SEO plugin at a time, so if you use Atahualpa, choose to use either the “stock” SEO features or turn them off and use another SEO plugin.   You can get Atahualpa here:  Get Atahualpa Theme

Feel free to comment here about your own experiences and plugin preferences. I like to learn new stuff so if you’ve found a WordPress plugin you think rocks, I’d love to know about it.

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.