Reading time: 1 – 2 minutes
I’m reading a book called “Marketing In the Moment: The Practical Guide To Using Web 3.0 Marketing To Reach Your Customers First”. I’m not going to review it here, but it has got me thinking.
You may not be able to teach an old dog new tricks, but if you want to make it as a marketer, you have to be able to learn new skills and adapt to new technology.
When the web was new as a marketing medium (up to about 5 years ago it was new) people weren’t looking to replace day-to-day activities by going “virtual”. Now they are. In droves apparently. At 38 I may be a little too old to “get it”, but many people under 25 practically seen to have their smart phones permanently attached to their bodies.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.