Written By Loren Woirhaye, August 29th, 2011
Reading time: 4 – 6 minutes
Selling something is the only way to make moolah in the marketing game. Duh, right?
I’d like to take a couple minutes (well, maybe 3) of your time to give you a few tips – stuff that took me years to figure out, distilled to a drinkable, yet buzz-inducing brew.
Here’s how you can:
Adapt the mindset of the best salespeople to your own personal quirks and interests.
Discover how to stop wasting energy marketing what you want to sell and start selling what people want to buy. There’s a subtle, but meaningful difference.
Become a marketing sleuth to locate areas where you can make money with your present skills
Also:
The simple daily way I grow my writing skills, market my services, and blunder into good ideas – all simultaneously – and easily expand them into articles and sellable information products.
Sound good?
Let’s start then.
Writing Is The Core Skill
Marketing is a writer’s game. Even if you market by cold-calling, you still work from a script. All writing is just expression of clear thinking, and effective writing wins the dollars in marketing.
Mindset
I prefer to write mostly about the nuts-and-bolts marketing stuff 
Written By Loren Woirhaye, August 31st, 2010
Reading time: 4 – 6 minutes
In the next few minutes I’ll share with you the 3 “secret” ways I’ve used to get more traffic and leads from articles and blog posts. Using these three methods you’ll easily double, triple or even quadruple the effectiveness or your articles, sending your list-building into overdrive. At the end I’ll tell you how to get a free guide that teaches you an automated traffic method you can use to get free web traffic with push-button ease.
Picture this common list-building scenario…
You’re putting up squeeze pages and writing articles. You’re getting some traffic, but that traffic isn’t converting to email leads very well. Sure, you’re getting an opt-in here and there, but you’re looking for the secret that will explode your opt-ins.
Right Under Your Nose…
I’ve been testing different copywriting approaches for years and isolated key elements that cause articles to succeed and get traffic. The answer to your problem is right in front of your nose. The reason you don’t see the answer is because there’s so much confusing information out there.
You need to get clear why people don’t opt-in or why your traffic results aren’t what you want them
Written By Loren Woirhaye, July 22nd, 2010
Reading time: 2 – 4 minutes
There are a bunch of lists out there of the best books on writing copy. I’ve read a whole bunch of books on copywriting, many several times. My opinion is that different books may help you at different stages of skill development.
For example – “Breakthrough Advertising” will probably be over your head if you are just starting out but if you’ve got the basics under your belt and you are really serious about understanding how persuasion in advertising works, you must read it. It is a watershed work.
I recommend starting with the easy stuff. Then you won’t be stuck slogging through advanced books you aren’t ready for yet.
THE CORE TRIO
The trio are the basic books just about anybody can read and comprehend at the beginning of your copywriting journey – and they are worth re-reading if you are more experienced since they deal with the fundamentals of writing copy.
1. “Scientific Advertising” and “My Life in Advertising” by Claude C. Hopkins. The first you should read several times. It’s short but very potent. Everybody who writes advertising should internalize Claude Hopkins’s stuff.
2. “How To Write A Good Advertisement” by Victor Schwab. Subtitled “A Short Course in
Written By Loren Woirhaye, March 3rd, 2010
Reading time: < 1 minute
Check out this persuasive use of graphical elements in a recent Robert Kiyosaki promotion.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
Written By Loren Woirhaye, July 21st, 2009
Reading time: 1 – 2 minutes
re: the myth of internet marketing
Bear with me, there’s a little back-story here, and you can skip it if you like – but I recommend you don’t because there is some valuable insight buried in it.
Ok… I am unabashed about calling myself an internet marketer and entrepreneur. I started selling stuff on eBay in 1999. In those days there was no PayPal. I didn’t have a digital camera so I shot my pictures on 35mm film and scanned them to upload to eBay. Digital cameras weren’t even close to film-quality at the time and they were silly-expensive to boot… big-boy toys really.
Even before 1999 I had been involved with the old BBS communities as a teenager. My brother and I ran a BBS on an Apple 2 computer using a phone line we put in. People who used the BBS were very supportive and sent donations, which helped cover costs (we were kids, remember, so we didn’t have much earning power ourselves).
So you could say I’ve grown-up with the internet. At 37 I remember having a rotary phone in the house…
The post author,
