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There are a bunch of lists out there of the best books on writing copy. I’ve read a whole bunch of books on copywriting, many several times. My opinion is that different books may help you at different stages of skill development. For example – “Breakthrough Advertising” will probably be over your head if you are [...] Check out this persuasive use of graphical elements in a recent Robert Kiyosaki promotion. Comments are encouraged – and leaving them will help you get traffic to your site, why not comment?
re: the myth of internet marketing Bear with me, there’s a little back-story here, and you can skip it if you like – but I recommend you don’t because there is some valuable insight buried in it. Ok… I am unabashed about calling myself an internet marketer and entrepreneur. I started selling stuff on eBay [...] the weakest-link in the chain… Success in your own business requires many disciplines people who work in secure jobs rarely possess. When you are out on your own marketing your own products and services, covering your own bills and maybe even covering a payroll of employees who work FOR YOU, it’s tough to [...] I have what you might call a flair for writing copy – I don’t think I’m the world’s greatest by any measure but some of it comes more easily to me than it might come to you. The ability to write and communicate well is a fine thing, however it is trumped by the king of [...] |
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