Reading time: 3 – 4 minutes
I have what you might call a flair for writing copy – I don’t think I’m the world’s greatest by any measure but some of it comes more easily to me than it might come to you.
The ability to write and communicate well is a fine thing, however it is trumped by the king of all marketing skills: Conversion.
Copywriting of course plays a big roll in conversion but it is far from the whole enchilada – there’s the skill of getting traffic in a cost-effective way, there’s knowing how to structure a back-end offer, or two, or three.
Then there is coming up with the angle that gets people to act immediately. Sometimes it’s making the price so low compared to the value on offer that the decision is a “no-brainer”, but often it’s a matter of creating scarcity of some kind: threatening to run-out of the item or close the doors on the offer when all seats are filled.
I once bought a ticket to 1000-seat seminar… and then when I got there I saw were 2500 seats in the house. I felt mildly gyped but still got a lot of value – and 
