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Here’s something interesting… and sad for the people affected by it. When you choose to build a “business” around somebody else’s rules you put yourself in a vulnerable position. If the company which controls the infrastructure you depend on to make your money changes the rules (usually to favor itself, not you) you could see your income [...] I don’t know about you, but in school I got by pretty well churning out reports and written tests using big words and self-important academic grammar. For writing about ideas those stuff can be appropriate – and in the University environment readers are accustomed to such puffery. Ideas are abstract, which is why when we [...]
Despite having only recently hung-out my own shingle as a writer-for-hire, I’ve been writing copy for my own business ventures, and learning a thing or two, since at least 1999. Even though my businesses until 2005 or were mostly local concerns (aside from selling old tools on Ebay), I still used copy in [...] I am an advocate of being aggressive in your marketing – relentless. I am also a champion of being sincere, selling with your values, following your heart. For most people the words “selling” and “sincerity” are not ones they associate readily. This is the fault of society, TV, your family and friends who have talked to you from [...] |
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