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The more I look at the internet direct sales industry the more I see folks promoting systems: each one more advanced and hands-free than the next.
Naieve people look at the promises and funnel their money to the best pitch-men who promise that its easy and the system does all the work.
Unfortunately the mentoring that one ins likely to receive in many situations is “just buy some leads” and if that doesn’t work, “just start buying PPC ads,” which was more or less that was what I was told when I got started.
Neither approach worked for me, though PPC ads definitely brought in a better quality of lead generally.
Since it all wasn’t working for me, I sought out other methods of marketing and attracting people to me and my business. We can get all exotic about it and reference “The Secret” or tak about the law of attraction, but frankly putting out No BS information about what it really requires to create a presence on the web has been sufficient for me.
There is a thirst for knowledge on the net today and I have Bigshots in the industry jumping on my email list hoping they will get some clue as to how to stop depending on PPC and start running a genuinely stable business. The problem with purchasing advetising to build your business is that
a) it can get costly
b) its not a very inspired thing to tell your new recruits to do.
c) it doesn’t develop long-term credibility on the net because the ads disappear when you stop paying for them.
d) it doesn’t produce duplicable results for the people in your organization, which pisses them off when they go into debt.
There are other ways to build a direct selling business on the net but they require that we excercise our brains (oh, the Horror!) and actually become proficient, creative marketers – Hardly the Dream of Brain-dead Automated Wealth We Bought – EH?
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
