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Here are some reasons a lot of folks don’t make money with their online efforts…
1. Lack of Knowledge
2. No Hard Word and Dedication (Thinking of Get Rich Quick)
3. No mentors or communication with other marketers
4. Are not willing to spend money or time and then expect money to roll in.
5. I think lack of direction is a big cause, too… I know I suffered from that myself for awhile. I have noticed that some people who sign up in my more high-end programs get discouraged quickly and are soon promoting $5.oo money game, chain letter things (which is a bad idea, because it makes you look like a cheap, failing amateur when you email these types of offers to your list).
The most important thing is to choose your market. Your market can’tbe everybody… Thats a corporate market. For home-business your market is a niche.
My niche is people who want time freedom from having a business that generates great cashflow with minimal weekly hours. Who are the best prospects for such a business?
Not everybody… because not everybody has money to invest in starting, nor the discipline to follow through with learning the skills to succeed.
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I have found that most people trying to make money are failing at it beacuse they think they can jump from program to program. they believe that some money-making programs are easier to sell because the price point is low or the sign up is free.
The real result of this is they build a customer base of people who want only inexpensive things… and can’t afford more high end products…
So… basically in that scenario, the business owner lets her customers push her around.
Flip this whole thing over:
Target people who HAVE money already, sell them a high-ticket product tha delivers exclellent value (even people with money like the idea of having more – so bizops work this way).
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You choose the court you want to play ball in – simple as that.
This is actually the fundamental problem with free-to-join programs that promise wealth with tiny, incremental upgrades – such marketing platforms actually attract people who are dead broke … and GOD BLESS those People, but they are not who I want as customers for my successful business.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
