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Real Success Factors For Making Money In Internet Marketing

Reading time: 4 – 6 minutes

There’s a lot of nonsense out there. Especially about making money online. Other stuff too.

The number 1 Big Lie: the “Average People” lie.

This lie is meant to give you the idea that you can make a lot of money and get rich without working to develop a level of competence and skill commensurate with what we expect of entrepreneurs.

The truth: You can make a lot of money in this industry lying to “average joes” about how they can continue to be unskilled yet get rich.

The reality – to get rich ethically so you have longevity and a good reputation you need a skill people value.

That’s it, really.

A lot of people get lied-to about “average people making extraordinary incomes” – not lied-to exactly, but led to believe that making a lot of money requires no more than a few basic, easy to learn skills – sending an email, copy and paste, and so on. This is hogwash – if you want to get rich you have to get skillful. End of story.

Are you an “average” person who wants to get rich? The first thing you need to do is stop thinking of yourself as “average” and start thinking of yourself who is going to develop and learn an exceptional level of skill at getting the money…

…then you go and start taking action to get the skill. The money will come with certainty if you do.

I want to dispel thought you might have about what average means. You probably are thinking “this guy makes success too hard, I’ll just go eat a pizza because I’m not smart enough” – the real truth is that success and getting rich has far less to do with native talent of IQ than you think it does.

Average doesn’t cut it in the world of getting rich as an an entrepreneur. If it were then half your friends would be rich entrepreneurs.

Are they?

I think I am a pretty bright guy and it took me a long time to figure out how money-getting works. I know a lot of people who are probably as smart or smarter than I am and they haven’t got a clue about getting money.

The point is that getting money is a skill, and you can learn it. What matters more than how smart you are is your willingness to learn how to do it.

There are many, many millionaires who are no doubt geniuses – and there are also a many, many millionaires who just studied how other people got money and did the same things and got it themselves.

They were not particularly innovative about getting their money, and they mostly did not get lucky – they went to extraordinary lengths to discover the mechanisms of getting wealthy and they did the work to apply those mechanisms to get money for themselves.

You don’t have to be super-smart or clever to make a lot of money – but you do need to have qualities inside yourself that even most people who are smarter than you don’t have.

…after all, how many smart people do you know?

How many of them are rich?

How many of them are goof-offs with no real ability to get money?

Here are the qualities that produce success, regardless of how smart or clever you are.

Here’s what leads to success (distilled from Richard St. John’s work on success):

  1. Do something to make money you can have a passion for.
  2. Work consistently and  try to have fun doing it.
  3. Be good at what you do – develop your skill.
  4. Focus on one thing at a time.
  5. Push yourself harder than the people who fail.
  6. Serve people – serve their needs.
  7. Generate ideas and implement them – it’s not hard to get ideas when you know how.
  8. Persist until you learn what works and what doesn’t, then persist some more.


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