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Hey folks,
If you look down this blog a bit you’ll get the feeling I was actively promoting an MLM launch. I was. In January.
As a direct marketer I try to follow my heart, but I also look at the numbers.
Looking at the numbers from that last MLM launch I was involved with… well – the amount of traffic and leads you would have to generate for that particular program would be A LOT for a measly payout of $12 a month.
By my estimate, about 800 targeted visitors for each paid signup.
Yikes!
The numbers don’t work. Such a low rate of prospects upgrading to paid members isn’t acceptable to me and I cannot in good conscience lead you into such a losing proposition.
The product was targeted at “internet marketers” yet looking at my own numbers I gotta conclude that people just didn’t want what we were selling… or they already had something else that was working for them.
I learned some stuff from the launch…. and particularly my belief that MLM is a very difficult way to make money online was validated.
Not because MLM is bad, but because the payouts per customer are too low. For a variety of other reasons MLM customer retention is challenging in the online marketplace: but in a nutshell most of your customers will quit because they aren’t making money, because their customers quit for the same reason.
Recruiting is the easy part. It is getting people to the point where they are ready to commit to building a business with the program that is challenging.
Is there a solution?
Well, I’ve got one.
It’s called ControlPosition. I developed it myself as a marketing system.
You can learn more at www.ControlPosition.com – I’ll encourage you to opt-in because I’ve built a lot of twists into the system to make it entertaining and informative.
People like that stuff.
There is a way for YOU to make money with it. Big Money. It’s not at all what you’ve seen elsewhere before – because it’s a real solution to the real problem 99% of the people trying (and struggling) to market home business opportunities online have…
Differentiation.
See, if people cannot easily perceive that YOU as a vendor offer a unique advantage which will help them get more value from their investment… well, your chance of getting the business is slim.
You need to differentiate your marketing and YOU from the beginning of the prospect/customer experience.
No, this isn’t a bunch of tripe about “attraction marketing” – most of that stuff is B.S. – this is about building an iron cage around your prospect so when he is ready to reach out and get started YOU and YOUR BUSINESS are the first to get serious consideration.
And frankly if it were simple to do this, everybody would be doing it.
But then again, you’ve tried the “easy” stuff haven’t you?
And what did you get?
A pocket full of nothing, I’ll bet.
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In the end if you go for mediocre solutions you’ll get mediocre results… and in the online marketing economy and in the home business industry mediocre results are not what you get involved to get… yet why the cookie-cutter lead-capture pages? Why are people trying to be “leaders” yet hiding behind their computers?
There IS a lot to it. I know how to do this stuff. I teach it too – at a level you won’t find elsewhere.
Learn more at:
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
