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I spoke with a lady several months ago who had been marketing for many years with PPC.
She said you need to make at least $100 per sale to make PPC work out.
I CONCUR…
This was before the last crazy Google Slap… but it still illustrates something…
You gotta be smart about all sorts of things to make PPC work right.
A lot of folks get some serious PAIN of PPC advertising. From the kind of sites I see promoted with it sometimes, I am not surprised.
Of course, it really depends on your idea of a niche, etc…
There is not much harm in leading with a cheap product, but keep in mind that if given a choice between the basic model and the DELUXE MODEL, most consumers prefer the deluxe model.
If you can discipline yourself to do it, map out your whole follow-up marketing plan and have a few hundred dollars of likely upsells loaded into your system…
HOW TO MAKE AN UPSELL….
Psychologically, you are more likely to make easy upsells immediately or within a few days… as more time elapses most of your buyers will probably realize they won’t use any product they bought from you and won’t be in buying mode
anymore.
I am OUT-ON-A-LIMB with the above statement, I know.
BUT THINK ABOUT IT… how many times have you invested $20 or $30 in some Info-Product fully intending to use it and done nothing?
DOING NOTHING IS THE HEART OF THE HUMAN CONDITION?
Thats really why 99% of success is said to rest in just…
S.H.O.W.I.N.G. U.P.
Most of your buyers WONT, so don’t expect them to. DELIVER VALUE, monetize the relationship as fast as possible… follow-up like crazy…
AND MAKE SURE YOU ARE MAKING MONEY or at least breaking even on Your front-end products.
Regards,
Loren Woirhaye
Malibu, California
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
