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My experience is its easy to get bad traffic. Just pay some guy $50 and he’ll send you a bunch. But you won’t sell anything. This sort of traffic is not targeted.
The right traffic is generated with content. Thats what people look for online and being of service to that agenda positions the entrepreneur favorably.
If we are promoting money making stuff here’s what people want:
– something for nothing
– easy, no-risk big money
Unfortunately this approach mostly attracts looky-loos, broke people, tire kickers, the incapable, and the unmotivated. These are not the right people. Don’t pay much for this kind of traffic. Its best if it comes as a byproduct of targeted traffic generation strategies.
If we actually want to attract people who have some capital and the sense to start a business, we could be offering them:
– quality information with minimal hype
– free or cost-effective reources that will help them succeed at their business venture.
– availiability (phone number) and the sense that their is a real person there who is qualified to help them succeed.
The trick is to get the right people looking at our content when they are in the right position to move forward. This is the sweet spot. Here’s an example:
Owning the search phrase “information about starting a home business” is practically worthless as far as making sales. The person
who wants this information is not anywhere close to getting started.
Owning “start a home business today” could be a much better search term to target. The phrase is far more reflective of the mindset of the person who is ready to get started.
I track where my traffic come from. I use Veretracking I know when it comes from ads, from articles, search engines, and from forum posts. I consider ads to be the weakest form of traffic, at least with Adwords.
“Heresy! Burn the witch! Adwords is the shining path to internet success!”
The thing is, adwords are these little quips which attract the neurotic clicking activity of the unfocussed seeker. People who have already read a lengthy forum post, article, blog or press release are far more likely to read the whole website.
Its important, if we have something worthwhile to say, that we attract READERS who actually take a real look at the information we present. Thats why I’m not wild about adwords. I am sure I will get strenuous objections. I actually do okay with my adwords campaigns, but I don’t think the traffic is nearly as high quality as my content-motivated traffic.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
