How To Quintuple Your Income (Not Easy, But Tested and Proven To Work)

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Good News… that sounds like bad news…

(this post was updated July 25, 2010)

If you haven’t started your internet business yet, you may be too late… if you’re an average person.

Average people would like to be rich and successful – but they won’t take the kind of rigorous action getting what they want requires. 95% of people are pretty average in terms of how ambitious they are, which means they don’t have the fire in the belly entrepreneurial success requires. Most of the people you know are average in this way – and thus are poor role models for the budding entrepreneur.

Entrepreneurs and business owners pay themselves, on average, about 500% what they would make with their same skills as employees. Thus a $100,000 a year skill becomes a $500,000 a year skill. Most people surveyed would like to own their own businesses, yet most lack the aggressiveness to do so and remain employees for life.

Factoid
The word “employee” incidentally, has the same Scottish root as the words “ploy” and “exploit”. That should tell you something.

But If YOU Are Tired Of Working For Average Rewards And Want To Boost Your Income By 500% Here’s Some Advice To Help You Get There…

you cannot do it thinking like an employee. You have to shift your mindset to become an instigator. An instigator is one who sets events in motion. Creating that motion is what being and entrepreneur/marketer. No entrepreneur is not a marketer because entrepreneurs must always sell their ideas to the marketplace and sometimes to investors.

How To Get Money In The New Economy

The internet start-up marketplace is very, very crowded. It is like a gold rush. Only the most aggressive and fast-moving will get the big rewards. For feeble competitors there will be scant rewards. Tons of people have blogs and sites that could make them full-time incomes… yet only a tiny, tiny portion of those people make more than a few bucks a month. These folks, whatever their virtues, are feeble competitors in the new economy.

Even if you have already “started” your internet business, have you really got started ?

There’s a huge difference between putting up a blog or website and creating a business. The first thing is easy. I set up sites in under an hour. Setting up a real business is a different matter.

There is good news however. Innovation is not needed of you. Successful marketing is not a matter of innovation alone, as Emerson thought when he penned this fallacy:

“If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods.”

Emerson may have been a fine writer, but he was a dope about marketing. He seems to have believed that innovation or quality alone would insure success.

In Emerson’s time it was not true, and it is not true today.

Innovation can be a powerful advantage, but if you are bootstrapping your own business, trying to innovate is likely tilting at windmills. Inventing something new and unproven can be slow, costly and draining. All too often the inventor emerges with little clue how to market the innovation.

The good news here is that imitating what is working for other businesses, and improving it where you can, is the surest route to profitability and, if you make appropriate choices, wealth.

Producing a quality product or service alone will not bring you money. Money from your internet, or any other kind of business, will only come as a result of salesmanship. There is an unprecedented quantity of quality information about how to start and market a business today. The internet puts so much useful information at your fingertips ignorance can be no excuse.

Therein lies the problem. The problem you may be having is not in knowing what to do, but it how to do it.

It is likely nobody ever taught you the job of marketing your business, especially online with all the tricks and twists and technology that comes into play. Sure, you can read up on how to “do SEO” or “article marketing” or “build a list” but unless you’re actually getting your hands dirty you aren’t learning how to do the job of marketing.

Of course, we marketing bloggers do our best to try to explain how to promote, but without action – and smart action too – you won’t get far trying to make money online. Internet marketing is a craft and it is intricate. If nobody has told you this before I tell you now.

Because marketing is intricate it is hard and it requires perseverance to succeed. As you persevere you learn and grow from experience and, gradually, you can become a skilled practitioner. Mentoring or coaching can speed the process in many cases. This is because chief among the decisions you must make is to decide what extraordinary value you will bring, yourself, to the marketplace in exchange for the money you desire.

This level of focus does not come easily to most people. Even many in the elite 5% have to work hard and struggle with their own doubts and self-limiting behavior for many years before they achieve that crystalline focus. Again, many books talk about how to do it – Napoleon Hill’s “Think and Grow Rich” is good to read, or read again if you have read it before. There is no substitute for single-minded determination in the getting of money, especially if you want to get a lot of it. And without focus that determination cannot take shape.

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.