Birthday video - how to make a bunch of money as an information publisher and also make sure your first products succeed.

Hi,

It’s my birthday today.

I’ve been a bit inactive for a while in terms of emailing all my friends and subscribers. That doesn’t mean I’m not doing stuff – I’ve just been laying low, and in fact, laying plans for the coming months and years.

Together, I believe, we can achieve great things. Great things in terms of building authentic businesses using the power of the internet media, and great things in terms of leading the way towards making the world a better place in the future.

I’m turning 38 today – and a lot of things that I’ve been knocking about in my head for the last couple of years are starting to gel. I’m working on a lot of projects – and one thing that really interests me is the idea of a sort of video show about how you can succeed in the “reality marketplace” of today and tomorrow.

What that means is not holding back on the facts of life about the way business really works:

• that competition is really breathing down your neck and will bury you if you don’t stay on your toes…or at the very least prevent you from really prospering.
• that the quality of your marketing and your products are equally important, because people buy from companies and vendors who offer a cohesive and fulfilling experience.
• …and that your success, really, is a matter of your commitment.

This last point dawned on me a while back when I was reflecting on the success of artists; the way certain artists work becomes valuable and collectible while other equally talented artists don’t make nearly the same commercial or cultural impact.

The core factor in your success in the new economy is your ability to stand-out- to differentiate your company, product, or service in such a startling way from the competition that you win the game most business owners ultimately lose – the battle to get and keep sufficient numbers of customers and earn enough profit from sales to actually build wealth.

One aspect of why you need to really commit and choose your path – the way you are going to make a success of yourself – is because there are so many distracting forces at play these days. It’s a discipline to say “I’m going to be an information publisher and serve customers with x, y, and z needs”.

That sounds a little stiff – but realistically you cannot expect customers and prospects to want to buy your stuff if you don’t show a consistency in your direction. That means not leaping from opportunity to opportunity as if success were equivalent to having a winning lottery ticket.

See, I’ve never been a gambler. Seriously. I never make bets. I’ve been to Vegas and walked by the slot machines and poker tables and never been so much as tempted to gamble.

…Which is an underlying philosophy of what I do and what I teach in building a business or moving towards any goal. I’m not saying you shouldn’t take risks, because all reward comes from taking risks. What I mean to say is that you should strive and work to educated yourself about the realities of marketing in the real world so you don’t go charging around wasting your money and time trying to sell stuff people don’t really want.

The good news is there is lots of room for you to be selling stuff they DO want… and I sincerely hope this new video serves to illuminate you in some way.

Do please leave comments and feedback. I know what I don’t like about the video – things I wish I’d explained better and I would have preferred better lighting. What I would really like to know from you is what you learned, what you have further questions about.

In short, let me know how I can help you be better at what you do, and that will help me become better at what I do.

Just click on the (COMMENTS) link at the lower right and leave some feedback. Thank you.

Comments are encouraged - and leaving them will help you get traffic to your site, why not comment?

Approved comments result in "Do-Follow" link-backs to your website - which helps you get traffic from Google. Making the links here do-follow is my way of thanking you for participating. (most blogs are" no-follow") Please read The Policies Page if you are unsure of how to appropriately comment on this blog. Thank you.