Reading time: 2 – 2 minutes
I have sponsored many people and looked at many websites of would-be internet marketers and been amazed at the lack of “reference point” in these websites.
Many sites look as if they were written by somebody who had never looked at an effective website… or at least one that makes an effort to make a good impression.
Every element – every word of text and every picture on your site should have purpose… to inspire visitors to take action and do some business with you or at least join your email list to get more information.
For many networkers the first webpages they write will be a personal branding site… and these are where the worst offenses show up.
Formatting Matters
Firstly – all >centered< text is hard to read and looks painfully amateurish. The only text that should be centered are headlines and some subheading. "Body copy" should be left justified. This is what people are accustomed to reading.
Second – Paragraphs should be short and to the point. Long paragraphs don’t get read on the web, so break up long paragraphs into short ones. It took me a while to break the habit of writing long paragraphs – because I was taught long-paragraph writing in college.
Third – Include frequent “subheadings” to break up long chunks of copy, express big ideas, and draw the eye. People usually scan on the internet… and if you headlines and subheads give them a good idea of what you web page is about you are doing well. Subheads should be interesting and inspire readers to read the content below.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
