Breakthrough Marketing with Loren Woirhaye

The Simple Mind “Hack” That Can Earn You Millions

The Simple Mind “Hack” That Can Earn You Millions is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 6 minutes

Selling something is the only way to make moolah in the marketing game. Duh, right?

I’d like to take a couple minutes (well, maybe 3) of your time to give you a few tips – stuff that took me years to figure out, distilled to a drinkable, yet buzz-inducing brew.

Here’s how you can:

Adapt the mindset of the best salespeople to your own personal quirks and interests.Discover how to stop wasting energy marketing what you want to sell and start selling what people want to buy. There’s a subtle, but meaningful difference. Become a marketing sleuth to locate areas where you can make money with your present skills

Also:

The simple daily way I grow my writing skills, market my services, and blunder into good ideas – all simultaneously – and easily expand them into articles and sellable information products.

Sound good?

Let’s start then.

Writing Is The Core Skill

Marketing is a writer’s game. Even if you market by cold-calling, you still work from a script. All writing is just expression of clear thinking,

I Wish I Listened To My Mother More

I Wish I Listened To My Mother More is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 2 – 4 minutes

(part 1 of 5)

(If your mom is crazy or mean, you may have good reasons not to listen to her, but my mom is a cool, peace-loving person, so her advice tends to be constructive.)

When I was in college my mother reminded me to “do your reading” from time to time. I was more interesting in having the kind of fun that didn’t involve books. You (probably don’t) know the catch tune by the Scottish band the Proclaimers:“Come on nature, I don’t want to read a book or talk about the world Come on nature, I just want to spend some time being boy to the girl”

Well, those randy Scottish lads just wanted to get busy in the clover. While the group is still active and probably making money, the lads are in their late 40s now and I bet are a bit more interested in books than chasing girls.

In any case, in college I majored in English for some odd reason I’ve forgotten. I had a lot of reading to do, and much of it was long, tedious 19th

Poor People Have Big TVs – Rich People Have Big Libraries

Poor People Have Big TVs – Rich People Have Big Libraries is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 2 – 2 minutes

(part 2 of 5)

“Poor People Have Big TVs. Rich People Have Big Libraries.”

The late Jim Rohn said that often. It sounds like a glib statement to be sure. and it might offend you if you enjoy your TV. That’s not the point. These days, many rich people do have big TVs of course. The point is that successful people continually invest in developing their minds and creative pursuits, while unsuccessful people just seek instant self-gratification, which tends to default to doing stuff like watching junk television.

A secondary point is that when you buy a TV or any other toy or new car or even a house, it won’t make you more money – in fact it will usually either decrease in value (TVs, Ipods, computers) or it will cost you money to maintain (houses, boats).

Of course with real-estate your investment may be worth more in the future, but if you buy more than you can afford, you’re investing in a liability that sucks up your monthly cash, not an asset. Of course you need a

Why Cash is King

Why Cash is King is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 2 – 2 minutes

(part 3 of 5)

“They” say “cash is king”- presumably because when you’ve got cash you have superior negotiating power in your money-making activity.

I used to buy and sell machinery – and I always bought low because I wouldn’t even look at the machine unless I knew I could sell it for more than I paid and had cash in my pocket to buy it on the spot.

One of my weaknesses is I’m not a very aggressive price negotiator – I want the other guy to feel good about the deal too. But if a seller ran an ad and said he wanted $600 for a machine, I would call up a seller and say “I’ve got $500 in cash and I’ll come and pick up that machine today if you’ll sell it to me for that,” – I never even went to look at a machine unless I knew I could take it home right then. I was “Johnny on the spot with cash”.

When making deals, you do need to strike when the iron is hot. In buying, you’ll get your best advantage

Steve Jobs No-Pressure Selling Secret – Revealed!

Steve Jobs No-Pressure Selling Secret – Revealed! is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 2 – 2 minutes

(part 4 of 5)

If you’re looking for a way to make a lot of money without the pressure of making sales calls, direct response marketing is the most low-pressure form of selling there is. No sale will actually happen without pressure. Direct response is so low-pressure in fact, you have to elicit the sales pressure within your prospect, which is the selling skill that trumps all others and all master marketers have it.

Apple computer actually uses direct response marketing methods like perceived scarcity and elitism, which is an emotional hot-button in some people. Apple claims they cannot meet demand for their latest products, Ipads or whatever, which causes people to be desperate to be the first person they know to get one. It’s a bit of reverse psychology really and also very well integrated with the intentional elitism embedded in all of Apple’s branding and advertising.

When you buy the pressure you feel is your own desire to get an advantage for yourself or meet some basic need. Without pressure coming from either outside of you (your spouse pressuring you, for

How To Stop Selling, Yet Make More Money

How To Stop Selling, Yet Make More Money is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 2 – 2 minutes

(part 5 of 5)

Learning direct response marketing gets you out of person-to-person selling. The only reason to do it is because it lends itself to automation and leverage because you can reach a lot of people with one effort. The internet is the most perfect medium for direct response marketing ever because people can pay on the spot with a few clicks. The internet makes buying deliriously easy for consumers.

The problem is the internet has matured a bit and now the selling environment online has become competitive. There’s no easy or straightforward path to internet riches these days (sorry to burst your bubble), but if you educate yourself about proven direct marketing principles.

Just because the internet is the perfect medium for direct marketing doesn’t mean it’s the best. That’s because the barrier to entry with internet marketing is low so there’s a lot of competition. With direct mail, your costs will be higher but the competition tends to be sparser.

Most of the best copywriter/marketers are also intense students of human nature and salesmanship. We read widely because you really

Do Take Care of Yourself – Good Things Will Come Of It

Do Take Care of Yourself – Good Things Will Come Of It is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 7 minutes

Lately there’s some upheaval under my own roof and considerable conflict in my live-in partner’s family and between her and me as well. Everybody’s pretty stressed-out by an unpleasant and costly family-court matter and when folks get stressed out they often look for ways to dump on others to try to get relief . I’m presently working on some things that require me to act very confidently. Call me over-sensitive, but when I’m experiencing conflict at home, it’s hard for me to perform at my best when working with people. Confidence is like standing on a log – you can get knocked-off balance and lose it.

I’m processing these conflicts today, so I went for a walk to get sun in my eyes and on my skin. I live in a big loft on the 4th floor of a converted factory. There are no balconies so I have to go downstairs to get fresh air and so forth. Working as I do with computers, I’m prone to getting absorbed and neglecting to go outside, especially

Mean People Suck! (How To Not Let Toxic People Beat You Down)

Mean People Suck! (How To Not Let Toxic People Beat You Down) is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 3 – 5 minutes

Mean People Suck!

If you want to write your own ticket, run your own show, you’re gonna have encounters with people who want to stop you. On the surface they may believe they love you and are trying to save you from humiliation and failure. The slap sometimes comes in a velvet glove.

Almost everybody tries to project their own values onto other people. That’s how insecurity manifests, usually. The person doing the projecting (onto you) is feeling ,”I can’t value what you do because I’m scared and don’t understand,” and so they say and do things to discourage you.

My first tip is not to enter into direct confrontation with the naysayers until and unless it is necessary. However, if the negative person’s influence on you is especially toxic or over-bearing, there may be no way to stop their energetic encroachment except a confrontation. The problem with making a confrontation with such a person is they’ll probably unleash a lot of bad feelings towards you and if you’re not strong, you’ll feel it and

Ozzy Ozborne, Malibu Freaks, Yoga and The Universal Laws of Abundance and Prosperity

Ozzy Ozborne, Malibu Freaks, Yoga and The Universal Laws of Abundance and Prosperity is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 5 – 8 minutes

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Sooner or later, you may come to the conclusion that I am not a safe-n-sane online marketing-expert dude, but really some sort of crazy freak. That’s ok – because from my point of view non-freaky people are a bit dull. If you were to become a client or friend of mine you’d find out sooner or later, so I might as well admit it.

While not in the class of freaky, the truth is I prefer playing guitar and reading fiction to the fussy business of how you make money with all this crazy website stuff, but we all have to make a living, don’t we?

Photo by Lululemon Athletica

Before 4 or 5 years years ago making a lot of money was not high on my priority list at all. Even though I’d been selling on Ebay since 1999, I treated it mostly as a hobby, not a career. It wasn’t that I saw making money as being un-spiritual or bad – I was just involved in stuff where money wasn’t the big

Google Whackness: How The New Instant Auto-complete Suggestion Feature Warps Search Trends

Google Whackness: How The New Instant Auto-complete Suggestion Feature Warps Search Trends is a post from: Breakthrough Marketing with Loren Woirhaye

Reading time: 3 – 4 minutes

Good old Google has unleashed some new whackness into our lives with it’s new “instant auto-complete” feature. I’m not sure what it’s really called, but whatever it is, if it sticks around the roll of search marketing optimization as a traffic source will be changed.

In brief, the auto-complete suggests key-phrases based on what you type in for your first word. Google has had something like this before but it was vulnerable to manipulation. Phrases like “why won’t my parakeet eat my diarrhea” would pop up in Google’s older auto-complete feature—which may just be a slower version of Google’s new suggestion tool.

Aside from the parakeet thing being gross, it’s hard to believe that more than one person ever typed in that search phrase sincerely looking for an answer to such a question. Two theories about why the phrase showed up in Google’s trends are that either somebody at Google put it there as a joke, or a bunch of people got together and conspired to search Google with that phrase or create content and links