Written By Loren Woirhaye, March 8th, 2010
Reading time: 1 – 2 minutes
I’ll admit, I was slow to jump into using WordPress for blogging. I had tried using it and always found Blogger much more intuitive.
As WordPress matured however more marketers were using it and by a year ago many marketers were so enthused about it they moved all their existing sites over to WordPress, claiming WordPress sites rank better in search engines and get a better “quality score” with Google Adwords.
Thus, the theory is that with WordPress you’ll get more traffic, cheaper.
I’ll make some comments from personal experience about WordPress. There are a lot of people out there who know a lot more about WordPress than I, so if you’re confused, use Google to find an answer. Chances are somebody has had the same problem figuring out WordPress you’re having and it’s been answered somewhere online by a real expert.
WordPress, being free and open-source, is also very cheap to get started with. I still use value XsitePro, and there are many things that are far easier to do with HTML editors than WordPress.
Where WordPress shines for those who are design-challenged. The availability of thousands of good-looking “themes” makes it
Written By Loren Woirhaye, March 4th, 2010
Reading time: 1 – 2 minutes
Here’s something interesting… and sad for the people affected by it.
When you choose to build a “business” around somebody else’s rules you put yourself in a vulnerable position.
If the company which controls the infrastructure you depend on to make your money changes the rules (usually to favor itself, not you) you could see your income drop by 50% or more.
This is apparently what has happened to “shopkeepers” at CafePress.com.
I’ve never paid much attention to Cafepress – so I had to go look at the website to jog my memory it’s about to have some context.
Cafepress has established a middleman-business, similar in some ways to what eBay does. It’s not an auction site though. What CafePress does is make prints, coffee mugs and T-shirts. Artists design these things according to their talents, set the designs up in CafePress, and split the proceeds with CafePress.
CafePress Helps Artists. Or Does It?
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and 
Written By Loren Woirhaye, March 3rd, 2010
Reading time: < 1 minute
Check out this persuasive use of graphical elements in a recent Robert Kiyosaki promotion.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
Written By Loren Woirhaye, March 2nd, 2010
Reading time: 1 – 2 minutes
I am these days very interested in shopping carts. No, not the metal kind (even though they are kinda cool). I’m talking about online “shopping cart” and ecommerce systems.
Which shopping cart system is the best?
Well, it depends on how much expertise you have in web development and what your business model is.
If you know a lot about web development or have the money to pay somebody who does, you can have many shopping cart solutions adapted to your business.
Most folks I reckon will want to skip the time or expense of customizing an existing shopping cart and integrating it with their existing web businesses.
Narrowing The Field
The way I look at it there are two basic forms of shopping cart:
The ones used to sell shippable products
The ones used to sell download products like ebooks and software
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
