Written By Loren Woirhaye, October 30th, 2008
Reading time: 3 – 4 minutes
I’ll put this in perspective – mine at least.
In Direct Marketing there are only 3 possible advantagesyou can offer your prospects that will get them to buy.
Just 3.
Price, Exclusivity, and Service.
Price.If you can offer the same goods the prospect wants tobuy at a lower price you’ll get interest. Some ofthe great direct marketing fortunes were built onprice appeal – usually having to do with economy ofscale in manufacturing durable goods and food. Ofcourse you would have to convince your buyers thatwhat they are getting isn’t substandard crap. Samething with digital products – drop the price too much and people assume you are selling garbage.Exclusivity.Do you think there is a reason that people jump at the opportunity to pay thousands of dollars for information products? It’s exclusivity, having something other people cannot have – associationwith people they admire and look up to – which,as strange as it is, is something people do to people who have more money… like powerful promoters – Gurus, as you call them.
You can make any product/service exclusive butobviously you have to back up your claims.
Service.This is where YOU, the little guy, can compete. The so-called gurus 
Written By Loren Woirhaye, October 21st, 2008
Reading time: 4 – 6 minutes
we all do it…
make excuses, that is.
hi.
I have a friend… totally sweet guy – who is soburied in excusitis he cannot see a way to getout of his current situation.
Now my friend has a lot of sa!es experience – butfor the last 5 or more years he has been pounding thecity pavement, going door-to-door, getting yelledat and getting doors slammed in his face…
…to sell curb painting.
Curb painting. You know the guys that paint youraddress on the curb for $20? That’s my friend.He sells the service, this other guy paints thenumbers.
They are lucky, and I mean lucky, to get $100 a dayeach doing this… yet because it’s something myfriend has been doing for a while and he is usedto it he keeps doing it – all the while professingthat he “wants” to earn more and get off his feet…
Yet the un-fulfilling, unprofitable, hard-on-your-bodywork he is doing is, perversely, within his comfortzone. As twisted as it may seem he is unable toactually take action and create the movement towardsa more meaningful, easier, more m0ney-making way oflife.
Weird?
You bet it is. My friend is an extreme case. He’sgenuinely suffering. He’s in his
Written By Loren Woirhaye, October 7th, 2008
Reading time: 5 – 8 minutes
Note: I’ve been away from the Blogosphere for awhile – I moved from Smoggy Los Angeles county to Western Massachusetts. Moving is a crazy process so I took time off from the ‘net while I was getting situated and settled. All in all it took close to 3 months because we traveled a lot while we were looking for a place to settle.
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Do you feel like you are getting too old to learn new tricks?
Loren Woirhaye here.
I haven’t often sent out content written by anyone but me. Imay change that. Here’s an inspiring and thoughtful pieceby writer Bob Bly. You can find his books on Amazon.com -he’s one of the great freelance business writers of our timewith something like 70 books under his belt – I only hope someday the switch will click that allows me to be 1/2 as prolific.
The following article is about starting a new career or businessas you age. Can you believe that at 37 even I feel to old toget started with some things? I even think I’m too old toget to be a really good guitar-player, when the truth is thatI’m just not currently making the time
