Reading time: 2 – 3 minutes
You buy a lawnmower or a new stereo and you get something tangible. You know what it does because you can handle and explore the object itself with all of your senses.
Just because a product is tangible doesn’t make it easy or obvious to understand how to use it. Imagine being illiterate – if a book lacked pictures it would have no value to you.
Intangible Products are not new to the internet.
Here’s what I mean. Remember LPs? Phonograph records. When your grandparents bought one in the old days were they buying the black round thing? No. They weren’t even buying the ability to listen to the music on it. They were buying Pleasure… which is intangible.
Pleasure is a benefit. It is always subjective and intangible. I would take no pleasure in smoking a cigarette – but since they are often advertised as giving pleasure I presume that some people get that when they smoke.
Intangible products may be a little tough for you to get your mind around… yet they are a massively profitable segment of the internet economy today. These products pretty much all 
