Reading time: 3 – 5 minutes
Thinking is hard. That’s why people don’t want to do it. Thinkingis demanding and can be draining – and in fact many of our Buyersare looking for solutions that absolve them of the responsibilityto think for themselves!
When I was younger I was a hand-crafter of all sorts of goods. Itwas fun to make stuff… but selling it and getting a good price wasa serious challenge for me. Eventually I woke up and realized thatI was marketing goods to people who didn’t have much disposableincome so when they chose to buy from me they were eliminatingall sorts of other buying options.
This reframed the whole equation of what I wanted my businessactivities to be built around. Eventually I came to a simple, almostbrutal formula:
- Find Buyers and sell to them at a high profit.
The information-marketing business is ideal for this. Eventuallyas a learned more and more about that business I became more passionate about the business itself – even if the productwas inherently less interesting than custom-made craft products.
The R.esearch part of it is the toughest in many ways becauseyou or I will have a lot of great ideas that 
