Breakthrough Marketing with Loren Woirhaye

Reading time: 2 – 2 minutes

I have sponsored many people and looked at many websites of would-be internet marketers and been amazed at the lack of “reference point” in these websites.

Many sites look as if they were written by somebody who had never looked at an effective website… or at least one that makes an effort to make a good impression.

Every element – every word of text and every picture on your site should have purpose… to inspire visitors to take action and do some business with you or at least join your email list to get more information.

For many networkers the first webpages they write will be a personal branding site… and these are where the worst offenses show up.

Formatting Matters

Firstly – all >centered< text is hard to read and looks painfully amateurish. The only text that should be centered are headlines and some subheading. "Body copy" should be left justified. This is what people are accustomed to reading.

Second – Paragraphs should be short and to the point. Long paragraphs don’t get read on the web, so break up long paragraphs into short ones. It took me a while to break the habit of writing long paragraphs – because

Reading time: 2 – 4 minutes

when we talk about “mlm” today we are dealing with a verydifferent kind of industry than in the old Amway days.

Many MLMs even today are basically built on frontloading.

frontloading is the selling of product to distributors ata ridiculous high price that makes retail impossible. Thusthe emphaisis becomes on recruiting new associates whowill go on “autoship” in hopes of making some profits fromautoship sales in their downline.

Not far off is companies that charge big monthly fees forservice that is pretty weak. These companies are sometimesreally just paid membership sites.

I am not saying any of this is wrong…. just that in manycases the real money is being made by company brass who areselling shovels to the miners.

For me the criteria I look for is “no-monthly fees” to stayin the business. With some of the new online opportunitiesyou do not have a business unless you have the website.

There are plenty of bizops where the company website is nota monthly fee or is not a required purchase. These are goodones to look at.

Most people marketing these programs online will be obliged topromote more than one simultaneously if they want to makeprofit. Monthly fees eat into those potential profit andif

Reading time: 1 – 2 minutes

You Can’t Steal Second With Your Foot On First is a quick-read by Burke Hedges: A speaker and entrepreneur.

In the book Burke tells it like it is in my opinion. The best way to financial security for you and your family is by increasing YOUR value in the marketplace… not by working for somebody else.

This book is all about free enterprise and frankly its a bit of a rant. I think Burke really wants to shake Americans awake so they will recognize the phenomenal opportunities that exist in this country.

I was impressed with the book. Check out THIS LINK to learn how I’m twisting the title of of the book to drive traffic to a super-cool lead-capture page. You can use this same page yourself to capture leads for your own business.

Would you like to know more?

call me : 310.359.8494skype: lorenww

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.

Reading time: < 1 minute

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

The best blogging techniques.
How to get traffic to your blog.
How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.