Written By Loren Woirhaye, July 30th, 2007
Reading time: 2 – 3 minutes
I spoke with a lady several months ago who had been marketing for many years with PPC.
She said you need to make at least $100 per sale to make PPC work out.
I CONCUR…
This was before the last crazy Google Slap… but it still illustrates something…
You gotta be smart about all sorts of things to make PPC work right.
A lot of folks get some serious PAIN of PPC advertising. From the kind of sites I see promoted with it sometimes, I am not surprised.
Of course, it really depends on your idea of a niche, etc…
There is not much harm in leading with a cheap product, but keep in mind that if given a choice between the basic model and the DELUXE MODEL, most consumers prefer the deluxe model.
If you can discipline yourself to do it, map out your whole follow-up marketing plan and have a few hundred dollars of likely upsells loaded into your system…
HOW TO MAKE AN UPSELL….
Psychologically, you are more likely to make easy upsells immediately or within a few days… as more time elapses most of your buyers will probably realize they won’t use any product they bought from you and won’t 
Written By Loren Woirhaye, July 21st, 2007
Reading time: 2 – 2 minutes
This is a blog about making money and home-based business. Its also a blog about the process of movement in our own minds that makes success possible.
What do wealthy people do that poor people do not do?
The answer is not simple. Wish it were. There are a whole slew of things wealthy people do diffrently from poor people.
One of the most relevant is that they have movement in their lives. They don’t allow themselves to “Get Stuck” in situations that aren’t going anywhere.
You can change the situation or you can change the person experiencing the situation. If that person is you, changing your perception of an unsatisfactory situation…ie….
“I’m not making enough money,”
Is a matter of looking at WHO created that situation and HOW.
If you aren’t happy with the trajectory of your success in life, look to who created that unsatisfactory trajectory.
Its really very simple to create MOVEMENT in our lives, yet very few people actively do so, on a daily basis.
Yet the daily habit of moving forward in attaining long-term
Written By Loren Woirhaye, July 16th, 2007
Reading time: 4 – 7 minutes
Call me Direct: 310.359.8494
The Nature of The occupation
I am in the profession of making money by assisting others to achieve winning results with their own home-based professionals.
By “home-based business” I mean network marketing or internet marketing type things. To my way of thinking success in business requires investment.
There Are Basically Two Types of Money-Making Programs
1. Those that promise wealth with little or no investment.
On the internet there are a lot of people merchandising you on the latest way to earn money with a very limited or no investment. I understand the appeal, but I have never spoken with anybody who made much money doing these programs. Many are simply recycling of the principles taught in Joe Karbo’s “Lazy Man’s Way To Riches” which you can read about HERE
2. Those that deliver substantial profits to those who invest the money to start a genuine business and the time to be taught how to market it. Many of these are “big-ticket” programs.
The Key To Choosing A Big-Ticket Program
Of the second type there are many variations, compensation plans, etc… The primary
Written By Loren Woirhaye, July 2nd, 2007
Reading time: 2 – 3 minutes
Every summer, around this time, ants invade my house. It seems to happen to everybody in the neighborhood.
The ants come searching for water, but of course, if they find anything remotely sweet they are all over it.
How I Deal With This Problem
I don’t like to kill things… so I tolerate the ants. I don’t encourage them however, so I seal-up or throw out anything they might get in to.
The ants usually move on in a few days or a week or two at most. Since I live alone, its just me tolerating them, and I am patient with the process.
Observing and Learning From Nature
I like observing the ants because they are so very determined to get what they want. They throw their lives away drowning in my sink… just to find some speck of greasy food or drop of maple syrup somewhere.
Today the infestation seems to be clearing up. They might be back once more this summer… we’ll see.
The Insect Code
Observing the ants make me think about the role determination plays in succeeding as an entrepreneur. Insects have a particular genetic code that has
