Reading time: 2 – 4 minutes
I have sponsored quite a number of folks who were
all turned-on about promoting my syste, yet
did NOT promote.
Presumably life got in the way.
Most folks just don’t really get their minds
around what the internet IS and what it takes
to succeed selling info-products, etc…
(selling stuff on EBAY is different. Anybody
can make some money on Ebay.)
Marketing, online or Offline, is a multifacted
discipline. Lots of folks get excited about the
money work-from-home marketers can earn… and
the lifestyle they can enjoy… yet FAIL to do
the work required to…
COMPREHEND WHAT it IS That Successful Marketers DO!
First people need to be willing to put in the
“brain time” to “GET IT”… Then they need to
put in the hours online to get the word out.
Doesn’t matter if you do PPC or SEO or Blogging
for dollars, you still need to put thought, time
and effort into doing the things required to make
money online.
Most Folks just stall out sometime before they actually
Get Started.
I think a big part of the reason guys get frustrated
is they consistently “play small” with their online
efforts… not really investing much money and not
really taking much of the kind of risk real entrepreneurs
do.
Its really a case of reaping what you sow.
Sow “10 dollar profits” and it will be a long time
before you turn a profit for your time invested
in reading, learning, testingm, writing, etc…
Sow “10,000 dollar proifts” and you will find you
are playing a different game. Your customers
won’t be the luckless guys who buy a $10 get-rich
ebook, and it will take more effort to locate
qualified leads… but the rewards are… well…
1000 times greater.
________________________________________
Fundamentally the internet is a place where
anyone can start a “business” with very low
investment of capital.
Just like in Multi-level marketing, the low
“barrier to entry” creates a situation where
most of the “business owners” have a low
level of committment… in terms of skill
aquisition, time, financial investment, and
especially marketing BUDGET.
The notion that millions can be made by anybody
who strikes a lucky vein on the internet, with
virtually no investment in advertising, is FLAWED.
Anybody who has caught a WAVE of internet promotion…
and ridden it, knows that profits ebb and flow…
and that good marketers must constantly strive to
reinvent themselves to stay on top.
MOST folks just don’t have the stomach for the
risk and failures being an entreprenuer involves.
Lucky for those of us who ARE committed.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
