Breakthrough Marketing with Loren Woirhaye

Reading time: 4 – 6 minutes

we all do it…

make excuses, that is.

hi.

I have a friend… totally sweet guy – who is soburied in excusitis he cannot see a way to getout of his current situation.

Now my friend has a lot of sa!es experience – butfor the last 5 or more years he has been pounding thecity pavement, going door-to-door, getting yelledat and getting doors slammed in his face…

…to sell curb painting.

Curb painting. You know the guys that paint youraddress on the curb for $20? That’s my friend.He sells the service, this other guy paints thenumbers.

They are lucky, and I mean lucky, to get $100 a dayeach doing this… yet because it’s something myfriend has been doing for a while and he is usedto it he keeps doing it – all the while professingthat he “wants” to earn more and get off his feet…

Yet the un-fulfilling, unprofitable, hard-on-your-bodywork he is doing is, perversely, within his comfortzone. As twisted as it may seem he is unable toactually take action and create the movement towardsa more meaningful, easier, more m0ney-making way oflife.

Weird?

You bet it is. My friend is an extreme case. He’sgenuinely suffering. He’s in his

Reading time: 5 – 8 minutes

Note: I’ve been away from the Blogosphere for awhile – I moved from Smoggy Los Angeles county to Western Massachusetts. Moving is a crazy process so I took time off from the ‘net while I was getting situated and settled. All in all it took close to 3 months because we traveled a lot while we were looking for a place to settle.

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Do you feel like you are getting too old to learn new tricks?

Loren Woirhaye here.

I haven’t often sent out content written by anyone but me. Imay change that. Here’s an inspiring and thoughtful pieceby writer Bob Bly. You can find his books on Amazon.com -he’s one of the great freelance business writers of our timewith something like 70 books under his belt – I only hope someday the switch will click that allows me to be 1/2 as prolific.

The following article is about starting a new career or businessas you age. Can you believe that at 37 even I feel to old toget started with some things? I even think I’m too old toget to be a really good guitar-player, when the truth is thatI’m just not currently making the time

Reading time: 2 – 3 minutes

You buy a lawnmower or a new stereo and you get something tangible. You know what it does because you can handle and explore the object itself with all of your senses.

Just because a product is tangible doesn’t make it easy or obvious to understand how to use it. Imagine being illiterate – if a book lacked pictures it would have no value to you.

Intangible Products are not new to the internet.

Here’s what I mean. Remember LPs? Phonograph records. When your grandparents bought one in the old days were they buying the black round thing? No. They weren’t even buying the ability to listen to the music on it. They were buying Pleasure… which is intangible.

Pleasure is a benefit. It is always subjective and intangible. I would take no pleasure in smoking a cigarette – but since they are often advertised as giving pleasure I presume that some people get that when they smoke.

Intangible products may be a little tough for you to get your mind around… yet they are a massively profitable segment of the internet economy today. These products pretty much all

Reading time: 3 – 5 minutes

Thinking is hard. That’s why people don’t want to do it. Thinkingis demanding and can be draining – and in fact many of our Buyersare looking for solutions that absolve them of the responsibilityto think for themselves!

When I was younger I was a hand-crafter of all sorts of goods. Itwas fun to make stuff… but selling it and getting a good price wasa serious challenge for me. Eventually I woke up and realized thatI was marketing goods to people who didn’t have much disposableincome so when they chose to buy from me they were eliminatingall sorts of other buying options.

This reframed the whole equation of what I wanted my businessactivities to be built around. Eventually I came to a simple, almostbrutal formula:

- Find Buyers and sell to them at a high profit.

The information-marketing business is ideal for this. Eventuallyas a learned more and more about that business I became more passionate about the business itself – even if the productwas inherently less interesting than custom-made craft products.

The R.esearch part of it is the toughest in many ways becauseyou or I will have a lot of great ideas that

Reading time: 4 – 6 minutes

Yet if you are like most people who want to develop an online income you are baffled by the array of choices available. Sure it’s easy to buy and dream of hitting the big time, but applying most internet money-making methods confuse most people.

Confuse them to the point where they give up… or maybe just sort of become inactive, like grapes withering on the vine.

It’s a sad thing, because anybody with some personal drive can learn to be a good entrepreneur.

Unfortunately, if you’ve worked in the regular world of wage and salary earners, you may have been brainwashed and entrepreneurial thinking doesn’t come naturally to you.

It’s my pleasure to introduce you to my new “Millionaire Dollar Marketing” course. I didn’t create it in fact. I acquired the rights to it from a brilliant and compassionate marketer named David Vallieres.

Here’s the link:http://zerodollarmarketer.com/milliondol

I’ve followed David’s stuff for awhile. He’s the real deal, not some ivory-tower guru. He took a reality (not fantasy) based approach to building an information-publishing business and succeeded very well indeed.

Don’t be mislead, David made a lot of mistakes along the way and many times he