The new economy is a competitive place and you’ll have to be a marketer in order not to be marginalized by the marketplace.

In brief: If you cannot market and sell your ideas to your employers and colleagues, you’ll be exploited and under-paid.

Fifty years ago, giant corporations offered a lifetime of job security and upward mobility. Today you’ll have to be more flexible in your working skills because chances are the jobs you are doing today will not be the ones you are doing in 5 or ten years.

In our current 2010 economic meltdown in the United States, we have a chorus of workers demanding the government create jobs. I’m not too astute about politics or economics, but it seems to me that the workers should be busting their buns to get new skills with more value in the new economy instead grousing about the loss of the obsolete jobs they lost.

In the news, a factory worker who for 25 years has put in his hours and spent his off-time watching television rather than bettering himself cries angrily at the government to replace his lost job. I ask this: how many books has he read in the last year about improving his earning capacity by learning new skills?

I am not being political here.  As I see it, this  is a very practical matter. If your skills are no longer valued where you are, you have two basic options to improve your standard of living:

• 1. Go to where your skills are valued. The move may be geographical but if you are a knowledge worker and not a physical worker, you may be able to work remotely.
• 2. Learn new skills that are valued or will be valued where you are.

During the industrial revolution workers moved from farms to cities in order to do better financially. It did not always work out for workers, but consider that 19th century farming was pretty unscientific and unpredictable, the idea of stable, long-term industrial employment was attractive to poor rural folk.

In today’s shifting new economy the likelihood of you becoming very prosperous doing any form of work other than knowledge work is remote. Knowledge work can be creative work and it can involve physical activity, but the driving force behind the value a knowledge worker provided is not in his or her muscles, but between his or her ears.

Get Over Yourself

In my work as a marketing consultant I have had clients who boasted to me of their sales prowess – ie. “I can sell anything to anybody”

When I hear that I think 1. “you have a big ego” and 2. “if you are so skilled, why do you need my help?”

From personal experience hiring and managing salespeople I know they can be quite un-humble in assessing their own skills yet when it came time for them to dial for dollars (I ran a phone sales operation), very few would actually get positive results.

The closer you get to real mastery of a skill, the more you realize how hard it really is. By way of example: I thought I was a much more skilled guitar player 5 years ago than I think am today, even though today I am much more skilled in reality. The difference is now I am humble about it because I realize how much I have yet to learn to truly master the instrument.

The less you know about a topic the more likely you are to have a sophomoric (“wise fool”) view of its challenges. It is common for people to overvalue their own prowess. While I’m much too polite to tell anybody to their face they are over-valuing their own skills you would do well yourself to assess your own present skills a bit critically.

Skills in sales and marketing are the same way – when you learn a little bit about it you’ll start to think you are pretty hot stuff, when you really don’t have the goods yet. This is all part of the learning process, so observe it without judgement in yourself. Even if you must brag to compete in the marketplace, try to be humble inside yourself because humility keeps you in the learning process. If you think you know everything you stop learing and get arrogance.

Preparation Matters – So Be Prepared

The Boy Scouts of America slogan “Be Prepared” is a bit of wisdom. I was never a boy scout and I’ve learned to be prepared through numerous instances of failure to be prepared, with disastrous consequences. Skilled salesmanship is all about being prepared, and in today’s competitive marketplace it stands to reason that the people with the sharpest skills are going to be the winners.

Today’s marketplace is a very sensitive environment because consumers have virtually endless choices of who they do business with. You’ll want to pay attention to subtle details and part of preparation to market yourself or your product is learnng what to look for. It’s honing your instincts, if you want to think of it that way.

In order to market your products or self competitively you’ll need to have a plan to communicate to the marketplace. Without one you’ll be just like all the other poor sops without a clue who are forced to take what they can get, which usually isn’t much.

Writing is communication and any planned communication involves writing. All effective salesmanship and marketing must be planned to succeed and sell the product. That’s because our brains work in a somewhat mysterious but fairly predictable way. The old sales gurus figured out a lot of stuff intuitively by observing people. Now we have mounting research into consumer behavior.

What is indisputable is that some people seem to have a “knack” for selling. Unfortunately, I am not one of those people. Selling does not come naturally or easily to me. Everything I’ve learned about how to sell has come from hard work and diligent study and I suggest to you that selling and marketing are very learnable skills.

If you’re selling face to face or on the phone, you may not really be a marketer. A salesman relies a great deal on his ears for listening and his voice for talking. A marketer uses a pen instead of the voice. This allows the marketer to have leverage, but it also means if you want to be a really skilled and successful marketer, you need to hone your writing skills.

Marketing For Freelancers and Entrepreneurs – How To Start Selling Your Skills In The New Economy is a post from: Loren Woirhaye's Entrepreneur Blog

re: the myth of internet marketing

Bear with me, there’s a little back-story here, and you can skip it if you like – but I recommend you don’t because there is some valuable insight buried in it.

Ok… I am unabashed about calling myself an internet marketer and entrepreneur. I started selling stuff on eBay in 1999. In those days there was no PayPal. I didn’t have a digital camera so I shot my pictures on 35mm film and scanned them to upload to eBay. Digital cameras weren’t even close to film-quality at the time and they were silly-expensive to boot… big-boy toys really.

Even before 1999 I had been involved with the old BBS communities as a teenager. My brother and I ran a BBS on an Apple 2 computer using a phone line we put in. People who used the BBS were very supportive and sent donations, which helped cover costs (we were kids, remember, so we didn’t have much earning power ourselves).

So you could say I’ve grown-up with the internet. At 37 I remember having a rotary phone in the house… and black-and-white TVs, so I don’t take the instant gratification of today’s downloadable culture for granted, but I did learn and adapt as changes came along.

It may surprise you to know I’m not a computer-geek. I’m a marketing geek. Computers are just tools, like the saws and planes I used when I was a cabinet-maker before I went full-time into marketing. The machines are a means to accomplish the end.

I was starting with my own business-ventures in the early 1990s – before the internet became a viable marketing medium for anything I wanted to do, so I used old-school marketing methods first, then adapted to the internet as it became bigger and more interesting. More importantly, it became a way to reach more people.

As I became aware of this I started to think differently about who my customers could be. As a woodworker I was dealing with a local market only. As an internet marketer it was a different situation entirely, though when I got started my customers were almost exclusively in the US and Canada.

These days the internet is a worldwide marketplace. I’ve sold stuff to people in dozens of countries.

As the world transforms into a global marketplace with very little barrier to entry, you or me or anyone with a computer and a connection can start a business and have an opportunity to flourish.

BUT – there’s a big myth out there…. and if you aren’t careful you could spend a lot of time floundering around, chasing money-makers instead of building a real sustainable business. I can tell you from experience, because I, myself, invested a lot of energy in chasing money-makers instead of making a real plan for a sustainable, long-term business.

A lot of other marketers made the same error. They chased the quick money – selling whatever people would pay money for, even if it was no good… and consumers, burned too many times, started to become very skeptical.

And NOW, as a reward for all our short-sighted behavior, all marketers are now confronted with a skeptical and cagey customer.

This customer, well, he turns to the internet and researches our products and services in depth before we even become aware of his presence. He doesn’t need a salesperson to get educated… in fact he won’t even agree or request a phone conversation unless, in general, he’s pretty sure he is open to buying.

What this means is that there is a silent majority of prospects for your business you aren’t even aware of because they choose to remain invisible to you, observing your marketing but remaining anonymous. This is not the same as in a brick-and-mortar store where people will come in and look around and not buy; because in that situation you can at least observe them, the way they dress and so forth and talk to them about what they are looking for.

With the internet media the conversation is most often one-way, and while your prospects listen and absorb your marketing message, they seldom give you meaningful feedback as to why they don’t buy. You only usually get feedback when they do – because at that point they invest in entering a dialog and relationship with you. Up to the point where the customer opens that relationship with you, the vendor, you are usually flying blind, relying on a generalized impression of what your average customer might want rather than the sort of valuable, specific feedback you could get if you could only engage your prospects in a dialog.

The solution is, as with all real-world solutions to growing your income, not, as they say, “easy-peasy”.

In fact, it is hard.

And because it IS hard almost nobody you compete with directly will go the distance to implement the solution… and thus if YOU strike forth with indomitable will to succeed you will have an advantage your competition will gnash his teeth over, fretting “that sucker’s no better than I am at this business, why is he kicking my ass at marketing and sales results?”

See, the MYTH of internet marketing is that it is easy because there are large aspects of it which present opportunities for leverage, economy, and automation. But this does not make marketing easy; it merely gives it the potential for efficiency and big profits.

Business, my friend, is often anything but easy – but the rewards of overcoming challenges of business can be enormous, both in terms of who YOU become and the amount of money you earn.

So, it’s worth it to do the hard stuff, because the willingness and ability to do the hard stuff is what separates the ordinary achievers from the people who get incredible results.

And which group would you rather be in?

###

Let me go back to my earlier business experiences; I had a small cabinetry business. If you’ve been reading my stuff for awhile you know that woodworking was close to my heart but making a living at it was tough. Not only did I have to be good at doing the craft and doing the work on schedule, I also had to market and manage my business.

At some point I realized that I was more interested in marketing than woodworking and I began to make a career shift. This is relevant to YOU perhaps because if you are like a lot of Americans your previous career skills may no longer be in demand. I found an article on CNN.com that cited a study showing in the next ten years employers are going to shift from about 29% dependence on outside consultants to about 41% – which means 12% of the jobs that pay benefits and steady salaries are going to vanish.

What this means for YOU, is that if you want to get ahead in the next few years you either need to have some sort of in-demand skill like specialized computer programming, or you need to be able to market YOURSELF, either as a free-agent independent consultant like me or just to land a steady salaried job until that employer decides to eliminate it and put YOU back out in the job market again.

Either way you slice-it, we are entering or already are in an era when your ability to market your special skills are what determines your earning power.

You can either look on marketing yourself as a dreadful burden, unfamiliar and scary – or you can see it as an opportunity to create the lifestyle and livelihood your parents never imagined, tied-down as they were to employers and by geographical obligations to stay close to where the work was.

I think you should seize the opportunity. That’s my style and it’s my pleasure and self-appointed duty to inspire and lead you, according to my own talents and gifts, towards a life of more self-sufficiency than you’ve perhaps ever realistically imagined for yourself.

It all starts with your commitment however – your solemn, heartfelt commitment to bring great value to the marketplace. This is the part of it that is easy to miss because, for the last ten years or so, there has been so much CRAP sold on the internet, get-rich-quick schemes and such, that consumers are justifiably resistant to marketing messages which do not come from a source of complete and verifiable congruency.

… which is another way of saying you better be a real good con-artist or you better be real good at your chosen specialty – and passionate and committed to marketing yourself as the BEST solution to the problems your clients face.

…which is another way of saying you must believe wholeheartedly in the goodness of your mission in the business of earning your livelihood.

###

Lots more coming.

I’ll either be doing an audio-podcast, perhaps weekly – or maybe video. I’m leaning in the direction of audio because video takes a lot more time and energy to produce and honestly I don’t think most people like watching talking heads on the internet, at least not for very long.

What’s your opinion or preference?

Exposing the myth of internet marketing is a post from: Loren Woirhaye's Entrepreneur Blog

the weakest-link in the chain…

Success in your own business requires many disciplines people who work in secure jobs rarely possess. When you are out on your own marketing your own products and services, covering your own bills and maybe even covering a payroll of employees who work FOR YOU, it’s tough to find enough hours in the day to do everything you need to do.

Prioritization is key.

As is time management… which happens to be my biggest bugaboo, personally. I hate waking-up to an alarm clock and I love to stay-up as late as I want. I was up til 4 a.m. last night, for example.

There’s a benefit as well as a penalty for making your own hours, as I do. The advantage is I can work in my peak hours, according to what my body-clock wants to do. The drawback is I am seldom in-sync with the 9-to-5 crowd.

Thus, I have to discipline myself to handle the essential tasks of making phone calls during reasonable hours. That’s why I prefer people to call me – because at any time I may be in a “peak state” and really great on the phone, full of life and lively ideas – while when I pick up the phone to call a client or prospective client mostly I’m thinking “I’m gonna get voicemail…”

Do you struggle with returning phone calls?

I don’t. I’m pretty good about returning calls, but chasing down people who request them is a P.I.T.A. – just not my bag.

Anyway – if time-management is something you want to do better I have something to share with you – not some course on how to manage your time, but a software I’ve had developed for the purpose. It’s simple and includes a contact manager (like a rolodex) in it as well as a scheduling application.

The Power Hour System – software to make your life – EASIER!

I’d like to invite you to check it out – at no cost to you – and tell me what you think.

Here’s the link to order through my download system:

Download the Software Now

Ignore the $49 price tag – I want to give this one to you free, because it’s part of a larger plan I am working on.

Just enter the discount code on the order form and the price will be reduced to $0.00.

Here’s the code: PowerHourJuly

Cheers,

Loren Woirhaye

P.S. Check out my new fee structure video at http://copymatch.com – I’m available for mind-blowing consulting sessions and building marketing systems for you at a quality and value you’ll be hard-pressed to find elsewhere.

P.P.S. don’t miss this chance to get his powerful software at no cost – I’ll even send you new updates when I release them for free.

The weakest link in the chain… is a post from: Loren Woirhaye's Entrepreneur Blog

Hey folks,

If you look down this blog a bit you’ll get the feeling I was actively promoting an MLM launch.  I was.  In January.

As a direct marketer I try to follow my heart, but I also look at the numbers.

Looking at the numbers from that last MLM launch I was involved with… well – the amount of traffic and leads you would have to generate for that particular program would be A LOT for a measly payout of $12 a month.

By my estimate, about 800 targeted visitors for each paid signup.

Yikes!

The numbers don’t work. Such a low rate of prospects upgrading to paid members isn’t acceptable to me and I cannot in good conscience lead you into such a losing proposition.

The product was targeted at “internet marketers” yet looking at my own numbers I gotta conclude that people just didn’t want what we were selling… or they already had something else that was working for them.

I learned some stuff from the launch…. and particularly my belief that MLM is a very difficult way to make money online was validated.

Not because MLM is bad, but because the payouts per customer are too low. For a variety of other reasons MLM customer retention is challenging in the online marketplace: but in a nutshell most of your customers will quit because they aren’t making money, because their customers quit for the same reason.

Recruiting is the easy part. It is getting people to the point where they are ready to commit to building a business with the program that is challenging.

Is there a solution?

Well, I’ve got one.

It’s called ControlPosition. I developed it myself as a marketing system.

You can learn more at www.ControlPosition.com – I’ll encourage you to opt-in because I’ve built a lot of twists into the system to make it entertaining and informative.

People like that stuff.

There is a way for YOU to make money with it. Big Money. It’s not at all what you’ve seen elsewhere before – because it’s a real solution to the real problem 99% of the people trying (and struggling) to market home business opportunities online have…

Differentiation.

See, if people cannot easily perceive that YOU as a vendor offer a unique advantage which will help them get more value from their investment… well, your chance of getting the business is slim.

You need to differentiate your marketing and YOU from the beginning of the prospect/customer experience.

No, this isn’t a bunch of tripe about “attraction marketing” – most of that stuff is B.S. – this is about building an iron cage around your prospect so when he is ready to reach out and get started YOU and YOUR BUSINESS are the first to get serious consideration.

And frankly if it were simple to do this, everybody would be doing it.

But then again, you’ve tried the “easy” stuff haven’t you?

And what did you get?

A pocket full of nothing, I’ll bet.

###

In the end if you go for mediocre solutions you’ll get mediocre results… and in the online marketing economy and in the home business industry mediocre results are not what you get involved to get… yet why the cookie-cutter lead-capture pages? Why are people trying to be “leaders” yet hiding behind their computers?

There IS a lot to it. I know how to do this stuff. I teach it too – at a level you won’t find elsewhere.

Learn more at:

www.ControlPosition.com

New Life directions – make money, get control, get results is a post from: Loren Woirhaye's Entrepreneur Blog

Perhaps you remember when you first realized this is true?

I don’t remember when I first realized it. What I do know is the realization wasn’t enough to have the life I truly wanted. I rediscovered this principle many times in my youth. Only when I began to become a real student of success did I discover the real power of living your life everyday as if you are creating it. In fact I had to realize that “I Create My Life” again and again and again – until I had a pattern of reminding myself of this every single day.

You are seldom a victim of circumstances, though sometimes it may feel that way. How you react to the circumstances you find yourself in is how you create your life – working with what you have.

Itzak Perlman broke a string on his violin in a performace at Lincoln Center. In order not to interupt the flow of the music he just played on, transposing the whole piece from four strings onto three, trusting his technical mastery and feeling for the music to carry the performance. He said afterwards, “You know, sometimes it is the artist’s task to find out how much music you can still make with what you have left.”

We all have our challenges. Stuff happens. How we choose to go after the life we want in spite of those challenges ultimately develops and reveals our true natures.

We call this process self-discovery. When we set out to make ourselves best prepared to get what we want out of life, and make plans to get that life, we may call it “Personal Development.”

The English say “Self Development”, which I find more elegant.

Which brings us to… how you can create the lifestyle you want in an elegant way. Let’s say the first step would be to plan an exit strategy from your present job or career – so you don’t have to be tied-down geographically, timewise, or limited in your income.

Because when you have your own business you determine the income you can earn – there are no “salary caps”, no “glass ceilings”, not even the long process of “working your way up the corporate ladder”. There is a process to get from launch to orbit of course, but if your goal is to just get lifestyle freedom you will find that it is considerably simpler to do it when you begin to think more laterally and see how trying to build your new life/income on the old paradigm you used to live/work in will just hold you back and limit your potential.

That was a mouthful. I’ll try to simplify:

Here it is:

You can get rich with the kind of business I can teach you how to build. Rich in money, rich in freedom, rich in new experiences.

Check out the rest of what I have to offer you:

“YOU Create YOUR Life Experience” is a post from: Loren Woirhaye's Entrepreneur Blog

Perhaps you remember when you first realized this is true?

I don’t remember when I first realized it. What I do know is the realization wasn’t enough to have the life I truly wanted. I rediscovered this principle many times in my youth. Only when I began to become a real student of success did I discover the real power of living your life everyday as if you are creating it. In fact I had to realize that “I Create My Life” again and again and again – until I had a pattern of reminding myself of this every single day.

You are seldom a victim of circumstances, though sometimes it may feel that way. How you react to the circumstances you find yourself in is how you create your life – working with what you have.

Itzak Perlman broke a string on his violin in a performace at Lincoln Center. In order not to interupt the flow of the music he just played on, transposing the whole piece from four strings onto three, trusting his technical mastery and feeling for the music to carry the performance. He said afterwards, “You know, sometimes it is the artist’s task to find out how much music you can still make with what you have left.”

We all have our challenges. Stuff happens. How we choose to go after the life we want in spite of those challenges ultimately develops and reveals our true natures.

We call this process self-discovery. When we set out to make ourselves best prepared to get what we want out of life, and make plans to get that life, we may call it “Personal Development.”

The English say “Self Development”, which I find more elegant.

Which brings us to… how you can create the lifestyle you want in an elegant way. Let’s say the first step would be to plan an exit strategy from your present job or career – so you don’t have to be tied-down geographically, timewise, or limited in your income.

Because when you have your own business you determine the income you can earn – there are no “salary caps”, no “glass ceilings”, not even the long process of “working your way up the corporate ladder”. There is a process to get from launch to orbit of course, but if your goal is to just get lifestyle freedom you will find that it is considerably simpler to do it when you begin to think more laterally and see how trying to build your new life/income on the old paradigm you used to live/work in will just hold you back and limit your potential.

That was a mouthful. I’ll try to simplify:

Here it is:

You can get rich with the kind of business I can teach you how to build. Rich in money, rich in freedom, rich in new experiences.

Check out the rest of what I have to offer you:

"YOU Create YOUR Life Experience" is a post from: Loren Woirhaye's Entrepreneur Blog

I made a lot of money promoting the Jag system – and the people who owned the company just pulled the rug out. I have my own theories about why – but suffice to say most distributors felt screwed-over.

I’ve moved on. Now I promote a rock-solid 8-year old direct sales opportunity which has helped many people get financial freedom. Like any one of the companies this one isn’t perfect – but it is SOLID and that counts for a LOT!

I built a killer marketing and training system so YOU can join me and succeed with this opportunity. The pay-plan is awesome and my marketing system rocks. You can get the abundance you want with this program just implementing the company training, but I wanted and am able to offer a lot more than other distributors because of my expertise in many areas of marketing online.

Sign-up in the form, grab a free insider membership – and light the fire on your rocket to success!

www.ControlPosition.com

Jaguar Marketinbg Tanks! Here’s a New Solution is a post from: Loren Woirhaye's Entrepreneur Blog

There is, I can smell it, a stink of FEAR going about.

You see, people are afraid of being losers if they move forward with this opportunity…. and when you are AFRAID you will look for reasons not to take action… to avoid commitment and perhaps the humiliation of being wrong.

I am maybe not so like most people in that I do not allow fear to stop me often from moving forward. I also do not demand PERFECTION in my process – which is why my process and my marketing gets better and better and better – when YOU stop expecting to be perfect and just do the best you can with what you have with total commitment, the magic starts to happen for you.

Is the WebProsperity product perfect? NO. Far from it. Is the opportunity right for you? Maybe not.

But you have to ask yourself this – “Do I have something better right now?”

Because that’s the real issue. I know for a FACT that I have people who signed up in the pre-launch who have been TRYING and FAILING for YEARS to make money on the internet.

And these are the people who are most likely to run away:

“The video is not good enough”

“The audio does not sync up”

“It’s too much money”

“I don’t know how to do it”

These are all fear-based objections. Fear of losing. Fear of ridicule. Fear or diminishing self-esteem from another round of failure.

Well, I’ve never been afraid of failing in business. I never let fear stop me from moving forward and taking action… and for that reason I have had some great successes.

More importantly in the process my skills have grown. I enjoy becoming more skillful.

You may not know this – I am a master woodworker and guitar builder. I am also a proficient Flamenco guitarist and an advanced practitioner of Yoga. All of these disciplines required consistent practice over a long period of time to get good at them.

I didn’t get a high level in any of those skills by expecting to learn them in a day or a week or a month. It has taken years and there is no end to any of those skills – they can be developed well into old-age to a level of awesome mastery.

The pursuit or PERFECTION is noble… but if the desire for perfection holds you back from starting anything it is not noble, it is a weakness of character.

“Every Master Was Once a Disaster”

Marketing online, or MLM, or WebProsperity, or any business or profession you do – these things are not lottery tickets to getting rich.

Did you get that? read it again.

No lottery tickets. No get-rich-quick for you. If you think that way you will be like a hamster on a wheel, going round-and-round and never getting anywhere.

A professional level income is the RESULT of the pursuit of a professional level of skill.

How do you get that professional level of skill? So you can get the income?

Here’s your answer:

Ongoing practice, training and personal development.

Practice means taking action. Using what you know. Working with the resources you have available.

Training means admitting you don’t know it all yet and turning to resources and people who can help you improve.

Personal Development means EVERYTHING YOU do to become a better person. It also meas fortifying yourself against the scorn of your worst critic, yourself – the nasty little person in your head who is telling you “who do you think you are to think you can be wealthy?” – and a host of other nasty things that make you think you are in over your head and you should just stay in your safe job and plan on collecting social security.

So, are you planning to retire on social security?

Or do you have something better?

And I ask this because I DO have something better and I’m building a tight and focused team here of PEOPLE who are GOING TO SUCCEED with me.

I’m just looking for a few people who really, really, are ready to go.

I signed up a whole bunch of tire-kickers in the pre-launch. Yawn. It’s exciting to see free signups but it’s not actually that meaningful. I’m looking for committed people only who are ready to build a rock-solid business for themselves.

You see, on January 30th all the free-people will get flushed out and if you are one of them you are off the team. If you want back on the team you will have to re-enter the matrix at the BOTTOM POSITION. Of course you will probably not re-join or if you do it will be in a year, when the massive first-burst of growth is over. Instead you’ll be lamenting your lack of action.

This industry I am in, this crazy business of marketing on the internet and helping others to develop their own businesses… well, it’s a life-skill business. Working with people is not like repairing lawn-mowers, it’s not something you can ever expect to master completely. That’s why it is so fascinating.

And that’s why this industry of team building probably terrifies you…. you see the polish and skill of the better practitioners and you think “I could never do that”

But you haven’t really ever tried very hard, have you? Not hard enough. If you had tried hard enough, read the books I’ve read, put some experience under your belt, then there would be no doubt in your mind about your ability to succeed, to turn water into wine.

But there you are – wringing your hands, crossing your arms, harrumphing, declaring how opportunity doesn’t meet your high standards. That’s fine. You have champagne tastes. You are a person of pride and distinction.

Whatever. You can play whatever game you want with yourself.

Me? I don’t play a game with myself. I read the books. I write everyday. I see myself as a student of people and life and spirit.

You don’t have to join me. I don’t want you even to join me if we aren’t clear about these things. I have no use for naysayers and whiners in my life, and certainly not on my team.

So ask yourself one more time “What do I have going on that is better?” – and if you don’t have something else going on that is going to get you out of debt, get you out of that job you hate, pay for your kids to go to college, or whatever you need the money for – well, here’s something that can help you. It’s called WebProsperity and you can make a lot of money with it if you take action.

I invite you to take action. Get off that hamster wheel and make something happen. That’s what I’m doing. Why not join me?

More About The WebProsperity Video Features is a post from: Loren Woirhaye's Entrepreneur Blog

Jaguar Marketing Tanks – Here’s A Better Solution is a post from: Loren Woirhaye's Entrepreneur Blog

The other day my girlfriend saw me reading a book she’d seen
me reading before.

She was puzzled. “Why are you reading the same books over
and over again?” she said.

“To learn this stuff better,” I said.

Well, that didn’t make sense to her. “You mean you didn’t
understand it the first time?”

“It’s not that, dear. This is mastery-level advertising
and persuasion stuff… You don’t just get it by going
through it once,”

“Well, you must have bad reading retention. I never
read a book more than once. I don’t have time to do that,”

Now I’m starting to feel like she doesn’t understand me at
all, because I think I’m pretty clever to be learning this
stuff so intently and she’s basically implying that any
normal person reads a book and moves – so I try to be
clever and challenge her, “Do you mean to tell me that
when you read a book you get all the information out of it
and then you never have to look at it again? Is that how
you learn?” I said.

“No! I’m more of a hands-on learner anyway,” she said…
effectively heading me off at the pass – because we are
all hands-on learners.

She deflected what I was implying – mainly that
it’s incredibly arrogant for most of us to think we can absorb
a great book in one reading. I’m not talking about fiction
or any book you read in the bathroom either, I’m talking
about business and marketing books written by people with
years of experience in the trenches of advertising.

I’m a hands-on leaner too. The problem of saying ,”I’m
a hands on learner. I learn when somebody shows me,”
is that when you say that you are also telling world that
you expect a teacher to show up or you’ll just sit on your
ass and not learn anything.

For fans of “the Secret” and other “law of attraction” stuff
this is valuable. If you sit around waiting for “hands-on”
teachers to show up you’ll probably mostly get sweaty
guys in dirty tank tops showing you how to flip burgers
or dig ditches… Because it’s in the manual labor trades
where “hands-on” learners end up being “hands-on” teachers.

Saying, “I’m a hands on learner,” is counterproductive to
your success because it’s a self-imposed limitation.

Here’s an example:

I had a cabinet-making business before I got into doing
marketing… in fact I got into marketing in order to sell
my cabinetry. I did most of the work myself but sometimes
the jobs were big and I needed help with the heavy lifting
and sanding and things. I hired guys from time to time…

Now I had this pleasant fellow working for me on one
job and he was very excited about what we were doing –
thrilled with the idea of learning a skilled trade like
woodworking.

“I read every woodworking book I could get my hands on,” I told
him, “a lot of my skills are things that I read about and
I studied the advice of the authors of the books and magazine
articles.” Then I showed him the 60-odd books I had
in my woodworking library and suggested he borrow a
couple so he could learn about the trade.

“I’m not really into reading,” he said,” I like to learn
by having people show me how to do things.”

That was it. He was only interested in learning what little
I would show him as we went along. Now I had a lot
to teach, but his apparatus for learning was very limited…
And it was going to hold him back from learning
the skills he would need to earn a decent wage at the
business.

Now I am not suggesting that we don’t all learn from experience.

That’s not the case, obviously. We all learn a lot of
our most practical skills from experience, getting
our own wisdom and sense of what works and what
doesn’t work along the way.

_____________________________________________

Ok. We are all hands-on learners. That’s a big part of how
learning happens.

But if YOU want to succeed in your own home-based business
using the internet – are you going to find somebody to teach
you everything one-on-one?

Are you going to spend 7 years apprenticing in an advertising
agency to learn about marketing? Work your way up from
the mail-room to the boardroom?

Are you going to quit your job and go to work as an assistant
for some internet guru for less mon.ey?

No. You aren’t . And you don’t need to.

What you need to do to succeed in this industry is self-educate
yourself.

That means reading.

Books. Some of them more than once.

Like this one by Napoleon Hill:

http://zerodollarmarketer.com/fantasos/16qa/order

It’s fr~ee.

Do read it.

Stay Frosty,

Loren Woirhaye

P.S. Oh yeah – looking for a turn-key, plug-in and go opportunity
you can use to make $1000s a week almost immediately?

It’s at http://jaguar-ms.comm

domestic squabbles is a post from: Loren Woirhaye's Entrepreneur Blog