Reading time: 2 – 2 minutes
The new economy is a competitive place and you’ll have to be a marketer in order not to be marginalized by the marketplace.
In brief: If you cannot market and sell your ideas to your employers and colleagues, you’ll be exploited and under-paid.
Fifty years ago, giant corporations offered a lifetime of job security and upward mobility. Today you’ll have to be more flexible in your working skills because chances are the jobs you are doing today will not be the ones you are doing in 5 or ten years.
In our current 2010 economic meltdown in the United States, we have a chorus of workers demanding the government create jobs. I’m not too astute about politics or economics, but it seems to me that the workers should be busting their buns to get new skills with more value in the new economy instead grousing about the loss of the obsolete jobs they lost.
In the news, a factory worker who for 25 years has put in his hours and spent his off-time watching television rather than bettering himself cries angrily at the government to replace his lost job. I ask this: how many
Reading time: 1 – 2 minutes
re: the myth of internet marketing
Bear with me, there’s a little back-story here, and you can skip it if you like – but I recommend you don’t because there is some valuable insight buried in it.
Ok… I am unabashed about calling myself an internet marketer and entrepreneur. I started selling stuff on eBay in 1999. In those days there was no PayPal. I didn’t have a digital camera so I shot my pictures on 35mm film and scanned them to upload to eBay. Digital cameras weren’t even close to film-quality at the time and they were silly-expensive to boot… big-boy toys really.
Even before 1999 I had been involved with the old BBS communities as a teenager. My brother and I ran a BBS on an Apple 2 computer using a phone line we put in. People who used the BBS were very supportive and sent donations, which helped cover costs (we were kids, remember, so we didn’t have much earning power ourselves).
So you could say I’ve grown-up with the internet. At 37 I remember having a rotary phone in the house…
The post author,
Reading time: < 1 minute
the weakest-link in the chain…
Success in your own business requires many disciplines people who work in secure jobs rarely possess. When you are out on your own marketing your own products and services, covering your own bills and maybe even covering a payroll of employees who work FOR YOU, it’s tough to find enough hours in the day to do everything you need to do.
Prioritization is key.
As is time management… which happens to be my biggest bugaboo, personally. I hate waking-up to an alarm clock and I love to stay-up as late as I want. I was up til 4 a.m. last night, for example.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
Reading time: 3 – 4 minutes
If you look down this blog a bit you’ll get the feeling I was actively promoting an MLM launch. I was. In January.
As a direct marketer I try to follow my heart, but I also look at the numbers.
Looking at the numbers from that last MLM launch I was involved with… well – the amount of traffic and leads you would have to generate for that particular program would be A LOT for a measly payout of $12 a month.
By my estimate, about 800 targeted visitors for each paid signup.
The numbers don’t work. Such a low rate of prospects upgrading to paid members isn’t acceptable to me and I cannot in good conscience lead you into such a losing proposition.
The product was targeted at “internet marketers” yet looking at my own numbers I gotta conclude that people just didn’t want what we were selling… or they already had something else that was working for them.
I learned some stuff from the launch…. and particularly my belief that MLM is a very difficult way to make money online was validated.
Not because MLM is bad, but because the payouts per customer are too low. For
Reading time: 3 – 5 minutes
Perhaps you remember when you first realized this is true?
I don’t remember when I first realized it. What I do know is the realization wasn’t enough to have the life I truly wanted. I rediscovered this principle many times in my youth. Only when I began to become a real student of success did I discover the real power of living your life everyday as if you are creating it. In fact I had to realize that “I Create My Life” again and again and again – until I had a pattern of reminding myself of this every single day.
You are seldom a victim of circumstances, though sometimes it may feel that way. How you react to the circumstances you find yourself in is how you create your life – working with what you have.
Itzak Perlman broke a string on his violin in a performace at Lincoln Center. In order not to interupt the flow of the music he just played on, transposing the whole piece from four strings onto three, trusting his technical mastery and feeling for the music to carry the performance. He said afterwards, “You know, sometimes it is the artist’s