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Good old Google has unleashed some new whackness into our lives with it’s new “instant auto-complete” feature. I’m not sure what it’s really called, but whatever it is, if it sticks around the roll of search marketing optimization as a traffic source will be changed.
In brief, the auto-complete suggests key-phrases based on what you type in for your first word. Google has had something like this before but it was vulnerable to manipulation. Phrases like “why won’t my parakeet eat my diarrhea” would pop up in Google’s older auto-complete feature—which may just be a slower version of Google’s new suggestion tool.
Aside from the parakeet thing being gross, it’s hard to believe that more than one person ever typed in that search phrase sincerely looking for an answer to such a question. Two theories about why the phrase showed up in Google’s trends are that either somebody at Google put it there as a joke, or a bunch of people got together and conspired to search Google with that phrase or create content and links containing it. Either way, it’s not really the kind of content Google wants to be serving up in general.