Written By Loren Woirhaye, August 11th, 2010
Reading time: 8 – 12 minutes
If you’re new to online marketing and you are getting ready to launch your first real website, you need to know the following, very timely information about “web hosting”
In the next few minutes you’ll learn :
how to choose a sensible web-hosting plan and what to avoid
how to host multiple sites on one account
how to know the right time to upgrade to so-called reseller hosting
the best hosting control panel for internet marketers (in my opinion)
why a blogging platform may be your best way to get started and which platform to use
My first website was really lame and I had no clue what I was doing. I blundered through the process, wasting a lot of time but learning a bit in the process. Over the last few years I’ve learned a lot about webmastering. For me, web hosting and webmastering is a means to an end, not a career. Knowing how to manage my own web-hosting empowers me to try new things as a marketer and adapt rapidly to changes in the marketplace. I also save lots of money because I don’t have to pay someone to work on any of my sites. I am 
Written By Loren Woirhaye, August 2nd, 2010
Reading time: 1 – 2 minutes
It’s hard to believe everybody doesn’t have a PayPal account, but some people don’t, and many with good reasons. Many people starting online businesses may have been buying stuff for years online without having a PayPal account. Since PayPal allows purchasing through it with a credit card but without an account login, many people will just do that when presented with PayPal as the only payment option.
I can relate, because I am account-creation averse myself and for a time had a running dispute with PayPal that prevented me from using my account but did not prevent me from buying stuff with PayPal by paying without an account login.
You can earn commissions when people sign-up for merchant accounts through your referral link. The commission has limits, but it’s probably worth setting it up if you market, as I do, to people who want to start or grow online businesses.
PayPal has a referral program that pays commissions but they make it really hard to find your link.
I had a PayPal account with a referral link a while back, but I closed it and stopped using it and opened another…
The post
Written By Loren Woirhaye, July 22nd, 2010
Reading time: 2 – 4 minutes
There are a bunch of lists out there of the best books on writing copy. I’ve read a whole bunch of books on copywriting, many several times. My opinion is that different books may help you at different stages of skill development.
For example – “Breakthrough Advertising” will probably be over your head if you are just starting out but if you’ve got the basics under your belt and you are really serious about understanding how persuasion in advertising works, you must read it. It is a watershed work.
I recommend starting with the easy stuff. Then you won’t be stuck slogging through advanced books you aren’t ready for yet.
THE CORE TRIO
The trio are the basic books just about anybody can read and comprehend at the beginning of your copywriting journey – and they are worth re-reading if you are more experienced since they deal with the fundamentals of writing copy.
1. “Scientific Advertising” and “My Life in Advertising” by Claude C. Hopkins. The first you should read several times. It’s short but very potent. Everybody who writes advertising should internalize Claude Hopkins’s stuff.
2. “How To Write A Good Advertisement” by Victor Schwab. Subtitled “A Short Course in
