Written By Loren Woirhaye, September 27th, 2010
Reading time: 2 – 2 minutes
(part 5 of 5)
Learning direct response marketing gets you out of person-to-person selling. The only reason to do it is because it lends itself to automation and leverage because you can reach a lot of people with one effort. The internet is the most perfect medium for direct response marketing ever because people can pay on the spot with a few clicks. The internet makes buying deliriously easy for consumers.
The problem is the internet has matured a bit and now the selling environment online has become competitive. There’s no easy or straightforward path to internet riches these days (sorry to burst your bubble), but if you educate yourself about proven direct marketing principles.
Just because the internet is the perfect medium for direct marketing doesn’t mean it’s the best. That’s because the barrier to entry with internet marketing is low so there’s a lot of competition. With direct mail, your costs will be higher but the competition tends to be sparser.
Most of the best copywriter/marketers are also intense students of human nature and salesmanship. We read widely because you really cannot learn to be a great direct marketer at school – you have to teach yourself.
If 
Written By Loren Woirhaye, September 13th, 2010
Reading time: 3 – 4 minutes
Good old Google has unleashed some new whackness into our lives with it’s new “instant auto-complete” feature. I’m not sure what it’s really called, but whatever it is, if it sticks around the roll of search marketing optimization as a traffic source will be changed.
In brief, the auto-complete suggests key-phrases based on what you type in for your first word. Google has had something like this before but it was vulnerable to manipulation. Phrases like “why won’t my parakeet eat my diarrhea” would pop up in Google’s older auto-complete feature—which may just be a slower version of Google’s new suggestion tool.
Aside from the parakeet thing being gross, it’s hard to believe that more than one person ever typed in that search phrase sincerely looking for an answer to such a question. Two theories about why the phrase showed up in Google’s trends are that either somebody at Google put it there as a joke, or a bunch of people got together and conspired to search Google with that phrase or create content and links containing it. Either way, it’s not really the kind of content Google wants to be serving up in general.
Now you
Written By Loren Woirhaye, September 9th, 2010
Reading time: 7 – 12 minutes
I’m going to tell you how to do something that is not always easy. If you do use this information however you will be building enormous wealth creating potential into your business.
To start, your business name is very important. If you have an existing business or website, you may be restricted in how you can rename or rebrand it, but if you are thinking of launching a new business the following is must-know information for you.
What’s In A Name?
Coming up with a name for your business can be a challenge—especially when you need to match the name-branding to a domain you can get. If you’re promoting a website and trying to do any kind of branding you should not consider using anything other than a .COM.
The problem with domain types other than dot-coms is that, in general, people are going to go to the dot-com first. They won’t remember that you’re the other “Flowers To Go” —they’ll just go to your competitor’s website. Basically, if you don’t get the dot-com you’ll be driving traffic to your competitor on your dime.
You might want to call your flower store “Flowers To Go” but if you tried to
Written By Loren Woirhaye, August 31st, 2010
Reading time: 4 – 6 minutes
In the next few minutes I’ll share with you the 3 “secret” ways I’ve used to get more traffic and leads from articles and blog posts. Using these three methods you’ll easily double, triple or even quadruple the effectiveness or your articles, sending your list-building into overdrive. At the end I’ll tell you how to get a free guide that teaches you an automated traffic method you can use to get free web traffic with push-button ease.
Picture this common list-building scenario…
You’re putting up squeeze pages and writing articles. You’re getting some traffic, but that traffic isn’t converting to email leads very well. Sure, you’re getting an opt-in here and there, but you’re looking for the secret that will explode your opt-ins.
Right Under Your Nose…
I’ve been testing different copywriting approaches for years and isolated key elements that cause articles to succeed and get traffic. The answer to your problem is right in front of your nose. The reason you don’t see the answer is because there’s so much confusing information out there.
You need to get clear why people don’t opt-in or why your traffic results aren’t what you want them
Written By Loren Woirhaye, August 12th, 2010
The problem with reading comprehension for long text lines is when the eye has to travel back to the left side again to start over. At 120 characters per line the eye has to travel twice as far and you know what? The eye sometimes has trouble locating the start of the next line due to traveling so far to get to
