The problem with reading comprehension for long text lines is when the eye has to travel back to the left side again to start over. At 120 characters per line the eye has to travel twice as far and you know what? The eye sometimes has trouble locating the start of the next line due to traveling so far to get to 
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Reading time: 1 – 2 minutes Apparently Gmail is now displaying clickable links in TEXT emails (which are ugly, but more deliverable than HTML emails) only when the link contains all lowercase letters. Also the link must include “www.” Thus a valid link in Google’s gmail would be formatted thus: http://www.yourwebsite.com or (maybe) www.yourwebsite.com You’ll get not argument from me that www. is more attractive to the eye. In my experience using the http:// prefix results in clickable links more often than using www. alone. That said, the safest thing to do is probably to use both in most situations. Thus all links should be prefixed: “http://www.“ Remember, gmail is ignoring capitalizations and using capital letters in your urls will, I surmise, result in broken or unclickable links. If your actual URL includes capitals, write them in lowercase. You’ll have to test this one for yourself. Just a heads-up. The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
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