Written By Loren Woirhaye, July 22nd, 2010
There are a bunch of lists out there of the best books on writing copy. I’ve read a whole bunch of books on copywriting, many several times. My opinion is that different books may help you at different stages of skill development.
For example – “Breakthrough Advertising” will probably be over your head if you are [...]
Written By Loren Woirhaye, June 10th, 2010
Writers have to write A LOT to get good. Talent and intelligence may play a roll in writing skill, but I believe effective writing is a learned skill like any other. You have to practice a lot to be at the pro level.
Today’s consumers are over-communicated to, pressed for time, and perhaps a little lazy. [...]
Written By Loren Woirhaye, March 29th, 2010
You won’t ever get much out of life unless you can persuade other people to do stuff. You get a job by persuading somebody to hire you. You get a date by persuading somebody to go out with you. Children are natural persuaders.
But as adults who want to make money on the internet [...]
Written By Loren Woirhaye, March 3rd, 2010
Check out this persuasive use of graphical elements in a recent Robert Kiyosaki promotion.
Comments are encouraged – and leaving them will help you get traffic to your site, why not comment?
Approved comments result in “Do-Follow” link-backs to your website – which helps you get traffic from Google. [...]
Written By Loren Woirhaye, January 4th, 2010
Joe Sugarman is one of my favorite copywriters because a) he wrote some books that influenced me a lot and b) I used to read his copy when I was a kid. Sugarman promoted electronic gadgets through space ads running in magazines like Popular Mechanics in the late 1970s and early 1980s. [...]