Written By Loren Woirhaye, September 9th, 2010
Reading time: 7 – 12 minutes
I’m going to tell you how to do something that is not always easy. If you do use this information however you will be building enormous wealth creating potential into your business.
To start, your business name is very important. If you have an existing business or website, you may be restricted in how you can rename or rebrand it, but if you are thinking of launching a new business the following is must-know information for you.
What’s In A Name?
Coming up with a name for your business can be a challenge—especially when you need to match the name-branding to a domain you can get. If you’re promoting a website and trying to do any kind of branding you should not consider using anything other than a .COM.
The problem with domain types other than dot-coms is that, in general, people are going to go to the dot-com first. They won’t remember that you’re the other “Flowers To Go” —they’ll just go to your competitor’s website. Basically, if you don’t get the dot-com you’ll be driving traffic to your competitor on your dime.
You might want to call your flower store “Flowers To Go” but if you tried to 
Written By Loren Woirhaye, August 31st, 2010
Reading time: 4 – 6 minutes
In the next few minutes I’ll share with you the 3 “secret” ways I’ve used to get more traffic and leads from articles and blog posts. Using these three methods you’ll easily double, triple or even quadruple the effectiveness or your articles, sending your list-building into overdrive. At the end I’ll tell you how to get a free guide that teaches you an automated traffic method you can use to get free web traffic with push-button ease.
Picture this common list-building scenario…
You’re putting up squeeze pages and writing articles. You’re getting some traffic, but that traffic isn’t converting to email leads very well. Sure, you’re getting an opt-in here and there, but you’re looking for the secret that will explode your opt-ins.
Right Under Your Nose…
I’ve been testing different copywriting approaches for years and isolated key elements that cause articles to succeed and get traffic. The answer to your problem is right in front of your nose. The reason you don’t see the answer is because there’s so much confusing information out there.
You need to get clear why people don’t opt-in or why your traffic results aren’t what you want them
Written By Loren Woirhaye, July 22nd, 2010
Reading time: 2 – 4 minutes
There are a bunch of lists out there of the best books on writing copy. I’ve read a whole bunch of books on copywriting, many several times. My opinion is that different books may help you at different stages of skill development.
For example – “Breakthrough Advertising” will probably be over your head if you are just starting out but if you’ve got the basics under your belt and you are really serious about understanding how persuasion in advertising works, you must read it. It is a watershed work.
I recommend starting with the easy stuff. Then you won’t be stuck slogging through advanced books you aren’t ready for yet.
THE CORE TRIO
The trio are the basic books just about anybody can read and comprehend at the beginning of your copywriting journey – and they are worth re-reading if you are more experienced since they deal with the fundamentals of writing copy.
1. “Scientific Advertising” and “My Life in Advertising” by Claude C. Hopkins. The first you should read several times. It’s short but very potent. Everybody who writes advertising should internalize Claude Hopkins’s stuff.
2. “How To Write A Good Advertisement” by Victor Schwab. Subtitled “A Short Course in
Written By Loren Woirhaye, June 10th, 2010
Reading time: 2 – 4 minutes
Writers have to write A LOT to get good. Talent and intelligence may play a roll in writing skill, but I believe effective writing is a learned skill like any other. You have to practice a lot to be at the pro level.
Today’s consumers are over-communicated to, pressed for time, and perhaps a little lazy. They want to know what it’s about fast and they don’t want to read your languid prose.
It’s frustrating, but we have to accept that the longer and more detailed our writing gets, the less likely we are to seduce readers into accepting our ideas.
Does Your Writing Suffer From Gassy Bloat?
At worst, readers take one look at your long salesletter, bloated video run-times, sprawling blog posts and articles… roll their eyes (or yawn) and move on (I’ll tell you why in a bit).
At best your readers are fans who have decided they like your writing. Don’t count on getting too many of these rare birds on your lists though.
Writing To The Common Denominator
People want clarity and brevity. They aren’t stupid - they just prefer easy.
It’s not just about selling products, it’s about selling people the idea they should
Written By Loren Woirhaye, March 29th, 2010
Reading time: 1 – 2 minutes
You won’t ever get much out of life unless you can persuade other people to do stuff. You get a job by persuading somebody to hire you. You get a date by persuading somebody to go out with you. Children are natural persuaders.
But as adults who want to make money on the internet you and I are in the persuasion trade – we need to persuade other people to part with their money. If you learn how to do it well the sky is the limit for your income.
Better persuasion skills = more money.
Check this out:
SalesPersuasionMastery is having a big 24-hour launch celebration which includes giving over $2,000 in gifts to anyone who buys one of
three sales, persuasion and NLP books before midnight on 30th March. I’ve read and reviewed two of them – I especially enjoyed Rintu Basu’s “Persusaion Skills Black Book”. It’s a tight, concise journey into using hypnotic language patterns in everyday persuasion
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth
