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There are a bunch of lists out there of the best books on writing copy. I’ve read a whole bunch of books on copywriting, many several times. My opinion is that different books may help you at different stages of skill development. For example – “Breakthrough Advertising” will probably be over your head if you are [...] Writers have to write A LOT to get good. Talent and intelligence may play a roll in writing skill, but I believe effective writing is a learned skill like any other. You have to practice a lot to be at the pro level. Today’s consumers are over-communicated to, pressed for time, and perhaps a little lazy. [...]
You won’t ever get much out of life unless you can persuade other people to do stuff. You get a job by persuading somebody to hire you. You get a date by persuading somebody to go out with you. Children are natural persuaders. But as adults who want to make money on the internet [...] Check out this persuasive use of graphical elements in a recent Robert Kiyosaki promotion. Comments are encouraged – and leaving them will help you get traffic to your site, why not comment? Joe Sugarman is one of my favorite copywriters because a) he wrote some books that influenced me a lot and b) I used to read his copy when I was a kid. Sugarman promoted electronic gadgets through space ads running in magazines like Popular Mechanics in the late 1970s and early 1980s. [...] |
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