Written By Loren Woirhaye, March 4th, 2010
Reading time: 1 – 2 minutes
Here’s something interesting… and sad for the people affected by it.
When you choose to build a “business” around somebody else’s rules you put yourself in a vulnerable position.
If the company which controls the infrastructure you depend on to make your money changes the rules (usually to favor itself, not you) you could see your income drop by 50% or more.
This is apparently what has happened to “shopkeepers” at CafePress.com.
I’ve never paid much attention to Cafepress – so I had to go look at the website to jog my memory it’s about to have some context.
Cafepress has established a middleman-business, similar in some ways to what eBay does. It’s not an auction site though. What CafePress does is make prints, coffee mugs and T-shirts. Artists design these things according to their talents, set the designs up in CafePress, and split the proceeds with CafePress.
CafePress Helps Artists. Or Does It?
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and 
Written By Loren Woirhaye, January 5th, 2010
Reading time: 1 – 2 minutes
Selling your services as a freelance writer, graphic artist, web designer, programmer, or consultant is a great way to take control of your future. But one word of warning – you’ll never get anywhere near earning a professional-level income freelancing on the cheap – and on the internet, cheap is the price many clients want to pay.
I’d going to share key methods of growing any kind of consulting or freelancing business using the internet to promote your skills – and do it profitably.
Why “paying your dues” and “working your way up” by slaving away for tiny payouts is a load of horse manure – and why you should start saying NO! to the prospective clients who want to hire you for chicken feed.
How to make your name “Google-able”, and why this is important to prospering as a freelancer.
4 key marketing habits 90% of online freelancers don’t have which makes you visible as a provider of skilled services.
Why online freelancing “the obvious way” will trap you in just another version of the rat-race – and why it will mostly yield low-paying clients and dead-end projects.
The post
Written By Loren Woirhaye, December 22nd, 2009
Reading time: 1 – 2 minutes
Your ego’s job is self-preservation and advancing your personal dominance over your environment. In the old days when the law of the land was based on physical domination of others and competition for scarce resources, perhaps letting the ego run the show was a good path to becoming a successful warlord or local king.
Times have changed. These days the path to success in business falls along the lines of getting people to voluntarily agree to buy stuff from you. Largely gone are the days when you could have a local market cornered.
Today’s consumers have a mind-spazzing array of shopping options – through the internet, catalogs, and local retail. Unless you have some sort of true exclusivity (such as a groundbreaking patent) you are competing for customers in your marketplace. In order for those customers to prefer to buy from you, they need to see demonstrable evidence that you offer superior service, lower prices, more convenience, or exclusivity of product your competitors do not offer.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses
Written By Loren Woirhaye, October 28th, 2009
Reading time: 1 – 2 minutes
Hi,
It’s my birthday today.
I’ve been a bit inactive for a while in terms of emailing all my friends and subscribers. That doesn’t mean I’m not doing stuff – I’ve just been laying low, and in fact, laying plans for the coming months and years.
Together, I believe, we can achieve great things. Great things in terms of building authentic businesses using the power of the internet media, and great things in terms of leading the way towards making the world a better place in the future.
I’m turning 38 today – and a lot of things that I’ve been knocking about in my head for the last couple of years are starting to gel. I’m working on a lot of projects – and one thing that really interests me is the idea of a sort of video show about how you can succeed in the “reality marketplace” of today and tomorrow.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly
