Reading time: 1 – 2 minutes
Here’s something interesting… and sad for the people affected by it.
When you choose to build a “business” around somebody else’s rules you put yourself in a vulnerable position.
If the company which controls the infrastructure you depend on to make your money changes the rules (usually to favor itself, not you) you could see your income drop by 50% or more.
This is apparently what has happened to “shopkeepers” at CafePress.com.
I’ve never paid much attention to Cafepress – so I had to go look at the website to jog my memory it’s about to have some context.
Cafepress has established a middleman-business, similar in some ways to what eBay does. It’s not an auction site though. What CafePress does is make prints, coffee mugs and T-shirts. Artists design these things according to their talents, set the designs up in CafePress, and split the proceeds with CafePress.
CafePress Helps Artists. Or Does It?
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and