Written By Loren Woirhaye, August 29th, 2011
Reading time: 4 – 6 minutes
Selling something is the only way to make moolah in the marketing game. Duh, right?
I’d like to take a couple minutes (well, maybe 3) of your time to give you a few tips – stuff that took me years to figure out, distilled to a drinkable, yet buzz-inducing brew.
Here’s how you can:
Adapt the mindset of the best salespeople to your own personal quirks and interests.
Discover how to stop wasting energy marketing what you want to sell and start selling what people want to buy. There’s a subtle, but meaningful difference.
Become a marketing sleuth to locate areas where you can make money with your present skills
Also:
The simple daily way I grow my writing skills, market my services, and blunder into good ideas – all simultaneously – and easily expand them into articles and sellable information products.
Sound good?
Let’s start then.
Writing Is The Core Skill
Marketing is a writer’s game. Even if you market by cold-calling, you still work from a script. All writing is just expression of clear thinking, and effective writing wins the dollars in marketing.
Mindset
I prefer to write mostly about the nuts-and-bolts marketing stuff 
Written By Loren Woirhaye, September 9th, 2010
Reading time: 7 – 12 minutes
I’m going to tell you how to do something that is not always easy. If you do use this information however you will be building enormous wealth creating potential into your business.
To start, your business name is very important. If you have an existing business or website, you may be restricted in how you can rename or rebrand it, but if you are thinking of launching a new business the following is must-know information for you.
What’s In A Name?
Coming up with a name for your business can be a challenge—especially when you need to match the name-branding to a domain you can get. If you’re promoting a website and trying to do any kind of branding you should not consider using anything other than a .COM.
The problem with domain types other than dot-coms is that, in general, people are going to go to the dot-com first. They won’t remember that you’re the other “Flowers To Go” —they’ll just go to your competitor’s website. Basically, if you don’t get the dot-com you’ll be driving traffic to your competitor on your dime.
You might want to call your flower store “Flowers To Go” but if you tried to
Written By Loren Woirhaye, June 3rd, 2010
Reading time: 2 – 2 minutes
I’ve read “Think and Grow Rich” several times. The first time I thought it was kind of old-fashioned and, well, kind of goofy.
On subsequent readings I’ve softened my opinion and now it’s a book I keep by my desk and thumb through often.
How To Get “Think and Grow Rich” For Free
First off – if you’ve never read it, and you want to know what this is all about, you probably should. You can download a public domain edition here
I recommend you procure yourself a printed copy because a book is easy to carry around and read anytime, and mark on and dogear too.
Considering how many copies of the book are said to have sold, I would expect to run across used copies more often than I do (I am an old book freak). My favorite is the 2005 Penguin/Tarcher edition revised by Arthur Pell. Dr. Pell added more than he took away in the edition, including stories which illustrate the principles featuring currently famous luminaries such as Michael Jordan, Bill Gates, and Oprah Winfrey.
The update also eliminates or at least tones-down the racist and sexist undertones I see in the old
Written By Loren Woirhaye, March 14th, 2010
Reading time: < 1 minute
There’s a lot of nonsense out there. Especially about making money online. Other stuff too.
The number 1 Big Lie: the “Average People” lie.
This lie is meant to give you the idea that you can make a lot of money and get rich without working to develop a level of competence and skill commensurate with what we expect of entrepreneurs.
The truth: You can make a lot of money in this industry lying to “average joes” about how they can continue to be unskilled yet get rich.
The reality – to get rich ethically so you have longevity and a good reputation you need a skill people value.
That’s it, really.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
Written By Loren Woirhaye, December 22nd, 2009
Reading time: 1 – 2 minutes
Your ego’s job is self-preservation and advancing your personal dominance over your environment. In the old days when the law of the land was based on physical domination of others and competition for scarce resources, perhaps letting the ego run the show was a good path to becoming a successful warlord or local king.
Times have changed. These days the path to success in business falls along the lines of getting people to voluntarily agree to buy stuff from you. Largely gone are the days when you could have a local market cornered.
Today’s consumers have a mind-spazzing array of shopping options – through the internet, catalogs, and local retail. Unless you have some sort of true exclusivity (such as a groundbreaking patent) you are competing for customers in your marketplace. In order for those customers to prefer to buy from you, they need to see demonstrable evidence that you offer superior service, lower prices, more convenience, or exclusivity of product your competitors do not offer.
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses
