Written By Loren Woirhaye, May 28th, 2010
Reading time: 3 – 4 minutes
Here’s a way to get lots of hot traffic, easily.
It’s a method called trend marketing. It’s fast, easy to learn and pretty un-technical.
The catch is… it’s not good, usually for selling standard affiliate products. That’s because trend traffic is mainstream traffic, not ebook buyers.
A hot trend might come up about a new video game, for example. You identify the trend and set up a blog. The traffic comes easily because the trend is hot and a lot of people are searching for it.
Trend marketing can be a lot of fun, because if you hit a sweet spot in a hot trend, you’ll get a tsunami of traffic to your trend blog… and that traffic always turns into ad clicks. For 100 visitors the revenue isn’t likely to be that much, but if you get 10,000 (very possible with some trends) that’s 100 times 100 and it adds up. Considering the amount of work (very little) and the ease of the method, trend marketing can be a nice money-maker for you do work on when you have a spare 1/2 hour. I’m not kidding, because setting up a trend blog really takes only a 
Written By Loren Woirhaye, March 8th, 2010
Reading time: 1 – 2 minutes
I’ll admit, I was slow to jump into using WordPress for blogging. I had tried using it and always found Blogger much more intuitive.
As WordPress matured however more marketers were using it and by a year ago many marketers were so enthused about it they moved all their existing sites over to WordPress, claiming WordPress sites rank better in search engines and get a better “quality score” with Google Adwords.
Thus, the theory is that with WordPress you’ll get more traffic, cheaper.
I’ll make some comments from personal experience about WordPress. There are a lot of people out there who know a lot more about WordPress than I, so if you’re confused, use Google to find an answer. Chances are somebody has had the same problem figuring out WordPress you’re having and it’s been answered somewhere online by a real expert.
WordPress, being free and open-source, is also very cheap to get started with. I still use value XsitePro, and there are many things that are far easier to do with HTML editors than WordPress.
Where WordPress shines for those who are design-challenged. The availability of thousands of good-looking “themes” makes it
