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“just stick to what you know…”
Ever heard that phrase from somebody who cared about you?
Did you believe it?
Did sticking to what you already know get you what you wanted
out of life?
Of course not.
Lawyers go to law school to expand what they know so they can
improve their lives by earning a professional income.
In business or in marketing, sticking to what you know is suicide,
plain and simple…. because all they guys who are “mopping up,”
and raking in windfall profits are on a focussed mission of
increasing their knowledge and awareness of the factors that
create massive income growth.
If you choose to sit on the sidelines, sticking with what you know
today – then chances are your better-informed competition will
slaughter you in the free-market.
A brutal truth of business – those who stand still get run over.
Every thing that your competitors are doing that you are not doing
“because it seems too hard,” is another nail in your coffin of your
feeble attempt at winning the financial freedom game.
Successful people always play Full-Out. Good marketers are
always looking at how they can master a higher level of skill
so they can capture more market share.
There is a lot of prosperity out there for a person like you John,
and its crucial to your success that you have a realistic model -
IN YOUR MIND -
of the sort of actions you will have to take to capture that prosperity,
and position YOU.inc. To create WEALTH.
If you don’t do this you are selling yourself short, way short.
At the same time, its OK not too be an entrepreneur. Its OK to
earn a wage or a salary. You won’t get wealthy but you also won’t
have to take as many risks or push yourself.
Any decision has consequences. The decision to start a business
to create wealth has BIG consequences. Many people who
are unprepared to pay the price of success just end up broke and
discouraged.
The people who recognize that success in business is demanding
of personal growth are Willing, eager even, to pay the price.
Because when you are paying that price and you understand what you
are working for, it doesn’t seem like a big price at all.
$3995.oo to start a business that can make you rich?
(http://jaguar-ms.com)
Peanuts. You couldn’t put a hotdog cart on the street for 4K,
once you bought the cart and acquired the licenses.
And will you have to grow? You Bet you will.
Is personal growth uncomfortable? Usually.
Exhilerating? Yeah. It is. Especially when you see the results
growth creates in your life, John.
I wish. Honestly I do… I wish that I could promote to you
a business where a guy who wants to stay in his comfort-zone
could make a crap-load of money. Because if I had something
that BRAIN-DEAD I would could stop growing myself and
spend my time indulging myself to no end.
Success doesn’t work that way though… and it’s a good thing,
because when you work to get to where you are the victories
are much sweeter… and furthermore the lessons that you learn
prepare you for even greater success and fulfillment.
Wanna know a secret?
Guys like me, good writers who know how to sell with words,
who understand internet marketer, search engines optimization,
all that stuff… we aren’t born that way, we all rolled up our sleaves
and asked ourselves:
“Do I really Want to be Financially Free, and if so How am
I going to go about getting there?”
And we chose to learn the relevant skills… And we were all
beginners at some stage in every area where we are journeymen
or experts today.
We learn to LOVE the beginning stages… because we can see the
end of the proverbial rainbow, the rewards of having success skills
internalized – part of the arsenal.
The more skillful you get the more confident you get. Yeah,
learning to write sales copy makes you better on the phone.
Learning about the Search Engines, how they work… it makes you
confident because you know that getting traffic for free – high
quality traffic – you know you can create that traffic with only
some sweat equity…. you won’t even need fancy software to do it…
Because the understanding,
The Comprehension,
The knowledge.
These things become part of you. Getting traffic? Easy.
Creating web pages to build your list? Easy.
Presenting a benefit-driven message that makes you money?
A little harder… in fact it’s a mastery skill.
But you don’t have to be a master to get started.
In fact all you need is the DESIRE to move your life forward
and the wherewithal to go after what you want.
When you get clear on what you want, success becomes
much simpler… here’s the conversation:
“I know what I want. What do I need to learn to get it?”
Simple.
You know John, Henry Ford, a man of tremendous
resourcefulness said something very, very true:
“Whether you Think you CAN do something or you Think
You Can’t Do it, You are probably right.”
My request of you is that YOU, John, make the decision
about what you want… and remember what Henry Ford said…
Because YOU can achieve incredible things in the years you
have left on this planet…
And the only think standing between where you are and where
you want to be is YOU and your eagerness to pay the price to
get it.
.
.
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Stay Frosty,
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Loren Woirhaye
.
310-359-8494
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http://zerodollarmarketer.com
The post author, Loren Woirhaye writes sales copy and creates marketing systems for business clients who want to slash customer acquisition costs and position their businesses For 20%-30% sales growth in the next 12-18 months. He writes regularly about marketing and life at his Entrepreneur Blog.
