Working With Wordpress - Big Features and Easy-to-use, Powerful Plugins Enhance Usability for Bloggers and Marketers

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I’ll admit, I was slow to jump into using Wordpress for blogging. I had tried using it and always found Blogger much more intuitive.

As Wordpress matured however more marketers were using it and by a year ago many marketers were so enthused about it they moved all their existing sites over to Wordpress, claiming Wordpress sites rank better in search engines and get a better “quality score” with Google Adwords.

Thus, the theory is that with Wordpress you’ll get more traffic, cheaper.


I’ll make some comments from personal experience about Wordpress. There are a lot of people out there who know a lot more about Wordpress than I, so if you’re confused, use Google to find an answer. Chances are somebody has had the same problem figuring out Wordpress you’re having and it’s been answered somewhere online by a real expert.

Wordpress, being free and open-source, is also very cheap to get started with. I still use value XsitePro, and there are many things that are far easier to do with HTML editors than Wordpress.

Where Wordpress shines for those who are design-challenged. The availability of thousands of good-looking “themes” makes it 

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Cafepress - A cautionary tale


Here’s something interesting… and sad for the people affected by it.

When you choose to build a “business” around somebody else’s rules you put yourself in a vulnerable position.

If the company which controls the infrastructure you depend on to make your money changes the rules (usually to favor itself, not you) you could see your income drop by 50% or more.

This is apparently what has happened to “shopkeepers” at CafePress.com.

I’ve never paid much attention to Cafepress – so I had to go look at the website to jog my memory it’s about to have some context.

Cafepress has established a middleman-business, similar in some ways to what eBay does. It’s not an auction site though. What CafePress does is make prints, coffee mugs and T-shirts. Artists design these things according to their talents, set the designs up in CafePress, and split the proceeds with CafePress.

CafePress Helps Artists.  Or Does It?

»Continue reading Cafepress – An Example How To Get Other People To Build A Business For You and Then Screw Them Over«

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copywriting - persuasive graphics use


Check out this persuasive use of graphical elements in a recent Robert Kiyosaki promotion.

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Ecommerce shopping carts - self-hosted, open source, and subscription solutions


I am these days very interested in shopping carts. No, not the metal kind (even though they are kinda cool). I’m talking about online “shopping cart” and ecommerce systems.

Which shopping cart system is the best?

Well, it depends on how much expertise you have in web development and what your business model is.

If you know a lot about web development or have the money to pay somebody who does, you can have many shopping cart solutions adapted to your business.

Most folks I reckon will want to skip the time or expense of customizing an existing shopping cart and integrating it with their existing web businesses.

Narrowing The Field

The way I look at it there are two basic forms of shopping cart:

  • The ones used to sell shippable products
  • The ones used to sell download products like ebooks and software

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How To Sell Your Services As A Freelancer - And Earn Darn Good Money Doing It


Selling your services as a freelance writer, graphic artist, web designer, programmer, or consultant is a great way to take control of your future. But one word of warning – you’ll never get anywhere near earning a professional-level income freelancing on the cheap – and on the internet, cheap is the price many clients want to pay.

I’d going to share key methods of growing any kind of consulting or freelancing business using the internet to promote your skills – and do it profitably.

  • Why “paying your dues” and “working your way up” by slaving away for tiny payouts is a load of horse manure – and why you should start saying NO! to the prospective clients who want to hire you for chicken feed.
  • How to make your name “Google-able”, and why this is important to prospering as a freelancer.
  • 4 key marketing habits 90% of online freelancers don’t have which makes you visible as a provider of skilled services.
  • Why online freelancing “the obvious way” will trap you in just another version of the rat-race – and why it will mostly yield low-paying clients and dead-end projects.

»Continue reading How To Sell Your Services As A Freelancer – And Earn Darn Good Money Doing It«

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